Table 2

University leaders' range of strategic postures to entrepreneurial university mission expansion

Reactive responders
N = 5
Cultural champions
N = 3
Infrastructure builders
N = 4
Ecosystem orchestrators
N = 3
Strategic PostureReactiveProactive: EngagingProactive: ActionProactive: Entrepreneurial
Main Interpretations of Institutional Pressures for the Entrepreneurial University
Third Mission Expansion
Responsive commitment to University-Industry engagement
Provision of additional education offerings
Beyond a first mission focus to create entrepreneurially minded graduate
Institutional-wide buy-in to their mission
Action focused
Recognising, rewarding and behaving entrepreneurially
Stakeholder engagement
Different types of impact
Key DriverIdentification of new funding streamsIdentification of innovation championsInvestment in entrepreneurial infrastructureProgressing breakthrough innovation
Institutional LogicTraditional AcademicHybrid
More Traditional and Less Entrepreneurial
Hybrid
Less Traditional More Entrepreneurial
Entrepreneurial
Main ChallengesRewards
Resources
Anticipating Industry Needs and Requirements
Breaking down siloed relationships within and with external stakeholdersIdentifying and developing spaces
Engaging intrapreneurial champions
Selling the vision internally
Identifying Non-Exchequer Funding
Engaging the Leadership Team
Exciting External Stakeholders
Selling the vision externally
Institutional Work
Prioritised Intrapreneurial Responses
Entrepreneurial Architecture and InfrastructureDevelopment of Technology Transfer OfficeCreation of enterprise hub
Incubator and accelerator programmes and spaces for students
Innovation Hub: enhanced expertise in IP, access to venture capitalDevelopment of co-working spaces
Business incubators on and off campus
Development of science and technology park
Securing EU funding for enterprise agenda
Human Capital DevelopmentSearching for new funding streams and resourcesInnovation Champions: Identification and Recruitment
Reward and recognition: emphasis on entrepreneurial behaviours among academic and administrative staff
Empowerment: students and staff
Advanced metrics and KPIs: Capture, measure and report entrepreneurial activities
Increased community business and research knowledge exchange
Collaboration beyond the local region - to include alumni, national and international partnerships with industry, government and other universities
Organisational culture and process
Entrepreneurial Education and Third-Mission LinkageCurriculum-based entrepreneurship education and professional training for professional service, academic staff and studentsIncubator and accelerator programmes for students and staffEntrepreneurial capability development integrated with institutional structures, leadership programmes, commercialisation supports and knowledge-transfer mechanismsExternally engaged entrepreneurship education involving industry, government, alumni, communities and other ecosystem actors, with explicit knowledge exchange and societal or regional value-creation objectives
Differentiating by Theoretical LogicFocuses on maintaining coercive legitimacy by minimising costs and achieving minimal compliance
The intent is operational survival
Focuses on establishing normative legitimacy by changing internal beliefs and faculty values
The intent is institutional alignment
Focuses on technical efficiency and treating third mission elements (e.g. incubators) as internal structural assets
The intent is competitive competence
Focuses on institutional entrepreneurship, viewing the university as a boundary-spanning actor capable of reshaping the external institutional environment
The intent is systemic transformation

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