Table 6 Q -square, R -square and f... | Emerald Publishing

Table 6

Q-square, R-square and f-square

			f² in relation to
Constructs	R²	Q²	Brand awareness	Brand loyalty	Customer satisfaction
Brand loyalty	0.554	0.374
Brand awareness	0.462	0.329
Customer satisfaction	0.457	0.321	0.192	0.352
Social media marketing activities			0.093	0.086	0.843

			f² in relation to
Constructs	R²	Q²	Brand awareness	Brand loyalty	Customer satisfaction
Brand loyalty	0.554	0.374
Brand awareness	0.462	0.329
Customer satisfaction	0.457	0.321	0.192	0.352
Social media marketing activities			0.093	0.086	0.843