Disruption and its meaning. an analysis
| Definition of disruption and its implications on marketing management | Supporting literature |
|---|---|
| Disruption occurs when a new technology or business model initially underperforms on mainstream metrics, appeals to overlooked or low-end segments and gradually improves to displace incumbents | Christensen (1997) |
| Disruptive innovation is defined as an innovation that creates new performance trajectories and eventually transforms existing markets by introducing a different value proposition, often simpler, cheaper or more convenient than incumbent offerings | Christensen and Raynor (2003) |
| Disruption is not only about technology but also about a business model that makes an innovation unattractive to incumbents. It is a strategic process in which newcomers redefine the basis of competition rather than competing on established dimensions | Markides (2005) |
| A disruptive innovation is one that underperforms on attributes valued by mainstream customers but introduces new attributes valued by a niche segment, enabling entrants to move upmarket and challenge incumbents once performance improves | Govindarajan and Kopalle (2006) |
| Disruptive innovation is a process in which low-end or new-market footholds allow entrants to challenge established firms. It is characterised by asymmetric motivations: incumbents overshoot customer needs while entrants target neglected segments | Christensen et al. (2006) |
| Disruption is a market‐creating innovation that transforms existing value networks by introducing new logics of performance, resulting in the reconfiguration of industry structures and strategic positions | Schmidt and Druehl (2008) |
| Disruption emerges from architectural innovation that challenges core competencies and embedded knowledge structures, producing organisational inertia and strategic misalignment for incumbents | Henderson and Clark (1990) |
| This definition, related to architectural innovation was not “coined” as disruption, but coherent with the modern meaning | |
| Disruption is a consequence of technological discontinuities that make existing competencies obsolete and force firms to develop fundamentally new capabilities to compete in redesigned market landscapes | Tushman and Anderson (2018) |
| Disruption occurs when entrants exploit asymmetries in resource allocation, experimentation and learning processes to scale new technological trajectories that incumbents cannot imitate without undermining their existing business models | Ansari et al. (2016) |
| Disruption refers to innovation outcomes that reshape consumer behaviour and market expectations through new digital affordances, altering the cognitive and behavioural foundations of value creation. Such a concept could be applied and assimilated to disruption | Nambisan et al. (2017) |
| Digital disruption is a systemic transformation driven by data-centric technologies, algorithmic processes and platform logics that reorganise industry architectures and the nature of consumer–firm interactions. This concept formally introduces, seminarly, the concept of “digital” disruption | Skog et al. (2018) |
| Definition of disruption and its implications on marketing management | Supporting literature |
|---|---|
| Disruption occurs when a new technology or business model initially underperforms on mainstream metrics, appeals to overlooked or low-end segments and gradually improves to displace incumbents | |
| Disruptive innovation is defined as an innovation that creates new performance trajectories and eventually transforms existing markets by introducing a different value proposition, often simpler, cheaper or more convenient than incumbent offerings | |
| Disruption is not only about technology but also about a business model that makes an innovation unattractive to incumbents. It is a strategic process in which newcomers redefine the basis of competition rather than competing on established dimensions | |
| A disruptive innovation is one that underperforms on attributes valued by mainstream customers but introduces new attributes valued by a niche segment, enabling entrants to move upmarket and challenge incumbents once performance improves | |
| Disruptive innovation is a process in which low-end or new-market footholds allow entrants to challenge established firms. It is characterised by asymmetric motivations: incumbents overshoot customer needs while entrants target neglected segments | |
| Disruption is a market‐creating innovation that transforms existing value networks by introducing new logics of performance, resulting in the reconfiguration of industry structures and strategic positions | |
| Disruption emerges from architectural innovation that challenges core competencies and embedded knowledge structures, producing organisational inertia and strategic misalignment for incumbents | |
| This definition, related to architectural innovation was not “coined” as disruption, but coherent with the modern meaning | |
| Disruption is a consequence of technological discontinuities that make existing competencies obsolete and force firms to develop fundamentally new capabilities to compete in redesigned market landscapes | |
| Disruption occurs when entrants exploit asymmetries in resource allocation, experimentation and learning processes to scale new technological trajectories that incumbents cannot imitate without undermining their existing business models | |
| Disruption refers to innovation outcomes that reshape consumer behaviour and market expectations through new digital affordances, altering the cognitive and behavioural foundations of value creation. Such a concept could be applied and assimilated to disruption | |
| Digital disruption is a systemic transformation driven by data-centric technologies, algorithmic processes and platform logics that reorganise industry architectures and the nature of consumer–firm interactions. This concept formally introduces, seminarly, the concept of “digital” disruption |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.