Table 1

Actor engagement role typologies in literature

Study characteristicsSpecification in the study
Wajid et al. (2023) 
Main focus and identified rolesActor roles
  • Find out how various roles in the entrepreneurial ecosystem emerge as resources through actor engagement

  • Identified roles: Four overarching (manager, leader, change-maker, business developer) and eleven individual roles (mediator, supervisor, critical thinker, knowledge seeker, motivator, guide, emancipator, negotiator, communicator, entrepreneur and record keeper)

Role characteristics
  • Actor roles emerge as role expectations from the provider and beneficiary positions through actor role readiness, manifested as engagement properties in the actor engagement process

Context
  • Entrepreneurial ecosystems → Ecosystem

Method and underpinning theory
  • Method: Qualitative

  • Theory: S-D logic

  • Concept: Emergence

  • Concept: Actor engagement

Link to engagement
  • Roles emerge through engagement

Relation to this research (similarities and differences)Similarities
  • Differentiation in overarching and individual roles

  • Qualitative approach

Differences
  • Context (ecosystem vs. collaborations)

  • In this paper, roles are based on actors' role-related expectations, whereas in our study, they are based on the perceived engagement practices

Flaig and Ottosson (2022) 
Main focus and
identified roles
Market-shaping roles
  • Examine how differences in market actors' market-shaping engagement translate back into specific roles

  • Identified roles: Six marketing-shaping roles were identified: market driver, market supporter, market missionary, market rival, market catalyser and market detractor

Role characteristics
  • Engagement disposition, engagement behaviour and connectedness

Context
  • Swedish market for liquefied gas → Market

Method and underpinning theory
  • Method: Qualitative

  • Theory: Role theory

  • Concept: Market Vision

  • Concept: Market-shaping engagement

Link to engagement
  • Roles are based on the market shaping actor's engagement

Relation to this research (similarities and differences)Similarities
  • Qualitative approach

  • Engagement disposition and engagement behaviour are role characteristics

  • Consideration of roles with negative impact

Differences
  • In this paper, connectedness is considered as a characteristic of roles, whereas our paper conceptualises connectedness as emerging from the varying manifestations of engagement disposition and activity of engaging

  • Context (markets vs. collaborations)

  • Collective actors vs. individual actors

Stadtelmann et al. (2019) 
Main focus and identified rolesActor engagement roles
  • They aim to identify roles in actor engagement in the context of engagement platforms

  • Identified roles: Information-practices, advising-practices and empathy-practices

Role characteristics
  • Engagement practices

Context
  • Online health communities > Platform

Method and underpinning theory
  • Method: Qualitative

  • Theory: S-D logic

  • Concept: Co-creation

Link to engagement
  • Roles are based on the actor's engagement

Relation to this research (similarities and differences)Similarities
  • Qualitative approach

Differences
  • Context (health community platform vs. collaboration)

  • In this paper, roles are characterised by observable engagement practices, whereas in our study, roles are based on engagement disposition and the enactment of engagement

Source(s): Authors’ own work

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