Table II Business model innovation... | Emerald Publishing

Table II

Business model innovation dynamics

Distribution					Consultancy		Linked Consultancy to open new markets
	BM1a	BM1b	BM0	BM1c	BM2a	BM2b	BM2b	BM1c
VP	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational and other markets (e.g. food) needs	Knowledge of 3DP technologies in education	Technical/Market knowledge of 3DP in education – industry	Technical/Market knowledge of 3DP in education – industry – food	Distributor of 3DP equipment for educational as well as other markets (e.g. food) needs
VCr	External partner (3DP manufacturer) + internal knowledge	Internal production	External manufacturers + internal knowledge	External manufacturers + internal knowledge	Internal knowledge	Internal knowledge	Internal knowledge – or – Networked with client	External manufacturer
VCa	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Pay per time	Pay per time	Pay per test and advice – otherwise – Open (e.g. a percentage on every sold product/service co-created)	Margin on equipment sold (Buyers pay in advance)
VN	Partially open model – Open only for VCr (collaboration with provider of equipment to identify new opportunities)	Closed model – Hierarchical relationship with material suppliers and customers	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturers, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturers, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturer, material suppliers and customers – otherwise – Partially open model – Open only for VCr (external client in building business opportunities)	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers

Distribution					Consultancy		Linked Consultancy to open new markets
	BM1a	BM1b	BM0	BM1c	BM2a	BM2b	BM2b	BM1c
VP	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational needs	Distributor of 3DP equipment for educational and other markets (e.g. food) needs	Knowledge of 3DP technologies in education	Technical/Market knowledge of 3DP in education – industry	Technical/Market knowledge of 3DP in education – industry – food	Distributor of 3DP equipment for educational as well as other markets (e.g. food) needs
VCr	External partner (3DP manufacturer) + internal knowledge	Internal production	External manufacturers + internal knowledge	External manufacturers + internal knowledge	Internal knowledge	Internal knowledge	Internal knowledge – or – Networked with client	External manufacturer
VCa	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Margin on sold equipment (Buyers pay in advance)	Pay per time	Pay per time	Pay per test and advice – otherwise – Open (e.g. a percentage on every sold product/service co-created)	Margin on equipment sold (Buyers pay in advance)
VN	Partially open model – Open only for VCr (collaboration with provider of equipment to identify new opportunities)	Closed model – Hierarchical relationship with material suppliers and customers	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturers, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturers, material suppliers and customers	Closed model – Hierarchical relationship both with equipment manufacturer, material suppliers and customers – otherwise – Partially open model – Open only for VCr (external client in building business opportunities)	Closed model – Hierarchical relationship with equipment manufacturer, material suppliers and customers

Note: Changed BM building blocks from previous version are highlighted in italic