Table 7

Student t-test: functional (egoistic appeal) vs experiential treatment (altruistic appeal)

Experiential treatment (altruistic appeal)
Week 1 (0.02)Week 2 (0.02)Week 3 (0.02)
Functional treatment (egoistic appeal)Week 1 (0.04)t = 2.63
p = 0.02*
t = 3.24
p = 0.007**
t = 2.64
p = 0.02*
Week 2 (0.06)t = 4.45
p = 0.001**
t = 4.54
p = 0.001**
t = 3.90
p = 0.002**
Week 3 (0.03)t = 2.94
p = 0.01*
t = 2.46
p = 0.04*
t = 1.41
p = 0.19

Note(s): *p < 0.1, **p < 0.01

or Create an Account

Close subscription notice
Close access options