Table I

Constructs and items

Constructs and itemsSource
Ecological welfareAdapted from Lindeman and Väänänen (2000) 
It is important that the organic quinoa-based food I eat…
Animal welfare
Has been produced in a way that animals have not experienced pain (ANIM.V1), has been produced in a way that animals' rights have been respected (ANIM.V2)
Environmental protection
Has been prepared in an environmentally friendly way (ENV.P1)
Has been produced in a way that has not shaken the balance of nature (ENV.P2), is packaged in an environmentally friendly way (ENV.P3)
Political values
It is important that the organic quinoa-based food I eat… comes from a country I approve of politically (POL.V1), comes from a country in which human rights are not violated (POL.V2), has the country of origin clearly marked (POL.V3)
Has been prepared in a way that does not conflict with my political values (POL.V4)
Adapted from Lindeman and Väänänen (2000)
CSR image
I think that this point of sale…Adapted from Pérez and del Rodríguez Bosque (2013) 
CSR toward customers
Establishes procedures to comply with customer complaints (C.CSR1), treats its customers honestly (C.CSR2)
Has employees that offer complete information about corporate products/services to customers (C.CSR3)
uses customer satisfaction as an indicator to improve the product/service marketing (C.CSR4), makes an effort to know customer needs (C.CSR5)
 
CSR toward society
Helps solve social problems (S.CSR1)
Uses part of its budget for donations and social projects to advance the situation of the most underprivileged groups of the society (S.CSR2)
Contributes money to cultural and social events (e.g. music, sports) (S.CSR3), plays a role in the society beyond the generation of economic benefits (S.CSR4), is concerned with improving the general well-being of society (S.CSR5)
Is concerned with respecting and protecting the natural environment (S.CSR6)
Attitude
I think that buying organic quinoa-based food is interesting (ATT1). I think that buying organic quinoa-based food is a good idea (ATT2). I think that buying organic quinoa-based food is important (ATT3).
I think that buying organic quinoa-based food is beneficial (ATT4). I think that buying organic quinoa-based food is wise (ATT5)
I think that buying organic quinoa-based food is favorable (ATT6)
Adapted from Yazdanpanah and Forouzani (2015) 
Behavioral intention
I am willing to consume organic quinoa-based foods if they are available for purchase (INT1). I intend to consume organic quinoa-based foods if they are available for purchase (INT2). I plan to consume organic quinoa-based foods if they are available for purchase (INT3)
I will try to consume organic quinoa-based foods if they are available for purchase (INT4)
Adapted from Yazdanpanah and Forouzani (2015)

Source: Authors' own elaboration

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