Table II Sample characteristics Control...

Table II

Sample characteristics

Control variable	Frequency	Valid %
Gender
Male	35	22.15%
Female	123	77.85%
Age
18–29	23	14.56%
30–39	37	23.42%
40–49	36	22.78%
50–59	41	25.95%
>60	21	13.29%
Education
Primary	2	1.27%
High school	80	50.63%
Bachelor	22	13.92%
Master	42	26.58%
PhD	11	6.96%
Other	1	0.63%
Diet typology
Mediterranean	107	67.72%
Vegetarian	30	18.99%
Vegan	11	6.96%
Other (i.e. gluten-free, fruit-only)	10	6.33%
Monthly income
<600€	17	10.76%
601–1,000€	39	24.68%
1,001–2,300€	83	52.53%
>2,301€	19	12.03%
Perception of quinoa-based food price
Cheap	9	5.70%
Medium	89	56.33%
Expensive	60	37.97%
In-store expenditure frequency
Weekly	78	49.37%
Monthly	36	22.78%
Quarterly	19	12.03%
Yearly	8	5.06%
Other	17	10.76%
Purchase frequency of quinoa-based food
Weekly	15	9.49%
Monthly	56	35.44%
Quarterly	41	25.95%
Yearly	29	18.35%
Other	17	10.76%

Control variable	Frequency	Valid %
Gender
Male	35	22.15%
Female	123	77.85%
Age
18–29	23	14.56%
30–39	37	23.42%
40–49	36	22.78%
50–59	41	25.95%
>60	21	13.29%
Education
Primary	2	1.27%
High school	80	50.63%
Bachelor	22	13.92%
Master	42	26.58%
PhD	11	6.96%
Other	1	0.63%
Diet typology
Mediterranean	107	67.72%
Vegetarian	30	18.99%
Vegan	11	6.96%
Other (i.e. gluten-free, fruit-only)	10	6.33%
Monthly income
<600€	17	10.76%
601–1,000€	39	24.68%
1,001–2,300€	83	52.53%
>2,301€	19	12.03%
Perception of quinoa-based food price
Cheap	9	5.70%
Medium	89	56.33%
Expensive	60	37.97%
In-store expenditure frequency
Weekly	78	49.37%
Monthly	36	22.78%
Quarterly	19	12.03%
Yearly	8	5.06%
Other	17	10.76%
Purchase frequency of quinoa-based food
Weekly	15	9.49%
Monthly	56	35.44%
Quarterly	41	25.95%
Yearly	29	18.35%
Other	17	10.76%

Source: Authors' own elaboration

Sharing Unavailable