Table 1

Overview respondents

CompanyRoleSizeDurationMethodStage of business growth
SME3CEOSmall47 minFace-to-faceInitial stage
SME13Executive vice president and international salesSmall63 minFace-to-face
SME11CEOSmall76 minFace-to-face
SME9CEOSmall58 minFace-to-face
SME4Managing directorSmall76 minFace-to-face
SME17CEOSmall76 minFace-to-faceGrowth stage
SME12CEOSmall59 minFace-to-face
SME16Quality and regulatory specialistSmall76 minOnline
SME6CEOSmall57 minFace-to-face
SME8CEOSmall77 minFace-to-face
SME10CEOSmall63 minFace-to-face
SME1CEOSmall69 minFace-to-face
SME7CEOSmall64 minFace-to-face
SME15Vice president, sales and marketingSmall47 minFace-to-face
SME18CEOMedium73 minOnline
SME2CEO 90 minFace-to-faceExpansion stage
SME14CEOMedium62 minFace-to-face
SME5CEOMedium90 minFace-to-face
SME19CEOMedium53 minFace-to-face
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