Interactive resources used by companies on Facebook (%)
| Graphic resources | Audiovisual resources | Hypertextual resources | ||||||
|---|---|---|---|---|---|---|---|---|
| Text | Image | Emoji | GIFs | Audio-video | US Tag | Hashtag | Link | |
| Latin America | 97.8 | 77.3 | 12.1 | 8.6 | 12.7 | 15.8 | 40.6 | 48.6 |
| Argentina | 96.8 | 82.3 | 14.3 | 7.5 | 12.3 | 22.1 | 46.0 | 51.7 |
| Brazil | 97.3 | 73.9 | 20.1 | 5.6 | 15.1 | 15.1 | 33.5 | 64.3 |
| Chile | 98.3 | 77.1 | 17.4 | 13.0 | 9.0 | 7.3 | 38.6 | 53.6 |
| Colombia | 97.5 | 76.3 | 5.7 | 7.0 | 11.8 | 14.0 | 43.7 | 39.0 |
| Mexico | 97.9 | 75.8 | 3.9 | 4.6 | 16.8 | 17.9 | 40.9 | 38.9 |
| Peru | 98.8 | 79.1 | 11.1 | 14.1 | 13.2 | 23.0 | 40.2 | 45.5 |
| Graphic resources | Audiovisual resources | Hypertextual resources | ||||||
|---|---|---|---|---|---|---|---|---|
| Text | Image | Emoji | GIFs | Audio-video | US Tag | Hashtag | Link | |
| Latin America | 97.8 | 77.3 | 12.1 | 8.6 | 12.7 | 15.8 | 40.6 | 48.6 |
| Argentina | 96.8 | 82.3 | 14.3 | 7.5 | 12.3 | 22.1 | 46.0 | 51.7 |
| Brazil | 97.3 | 73.9 | 20.1 | 5.6 | 15.1 | 15.1 | 33.5 | 64.3 |
| Chile | 98.3 | 77.1 | 17.4 | 13.0 | 9.0 | 7.3 | 38.6 | 53.6 |
| Colombia | 97.5 | 76.3 | 5.7 | 7.0 | 11.8 | 14.0 | 43.7 | 39.0 |
| Mexico | 97.9 | 75.8 | 3.9 | 4.6 | 16.8 | 17.9 | 40.9 | 38.9 |
| Peru | 98.8 | 79.1 | 11.1 | 14.1 | 13.2 | 23.0 | 40.2 | 45.5 |
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