Table 1

How companies should communicate their CSR

When companies engage in acts of corporate citizenship, do you think they
Should publicise their good deeds?
Denmark 2005 (%)Sweden 2005 (%)Norway 2005 (%)
Yes, publicise through corporate advertising and press releases304742
Yes, minimal releases such as annual reports and on website594649
No, should not publicise1189

Source(s): Morsing and Schultz (2006), p. 330

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