How companies should communicate their CSR
| When companies engage in acts of corporate citizenship, do you think they Should publicise their good deeds? | Denmark 2005 (%) | Sweden 2005 (%) | Norway 2005 (%) |
|---|---|---|---|
| Yes, publicise through corporate advertising and press releases | 30 | 47 | 42 |
| Yes, minimal releases such as annual reports and on website | 59 | 46 | 49 |
| No, should not publicise | 11 | 8 | 9 |
| When companies engage in acts of corporate citizenship, do you think they | Denmark 2005 (%) | Sweden 2005 (%) | Norway 2005 (%) |
|---|---|---|---|
| Yes, publicise through corporate advertising and press releases | 30 | 47 | 42 |
| Yes, minimal releases such as annual reports and on website | 59 | 46 | 49 |
| No, should not publicise | 11 | 8 | 9 |
Source(s): Morsing and Schultz (2006), p. 330
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