Table 2 Organisations' CSR communication... | Emerald Publishing

Table 2

Organisations' CSR communication strategies

Organisation	Strategy	Indication(s)
Clover	Self-serving and society serving motive	“Reducing our impact on the environment enables us to produce more using less of the world's limited resources.”
Sasol	Self-serving and society serving motive	“Our approach centres on understanding our risk landscape and managing our activities in a way that eliminates incidents, minimises risk and promotes excellence in the performance of our operations.” “As a global firm with strong roots in South Africa, our promise to society is that we will seek to employ inclusive and sustainable business practices that enable development in the geographies and communities where we operate.”
Unilever	society serving and self-serving motive	“Our goal is to halve the environmental footprint of the making and use of our products as we grow our business.” “The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental footprint, while increasing our positive social impact.”
First National Bank (FNB)	society serving motive	“In line with the vision of being a great business helping to create a better world, First National Bank (FNB) views its role within the country as going way beyond that of a major player in the business environment. ”
Shell	Self-serving and society-serving motive	“We aim to deliver the energy needed for a growing population in a responsible way-respecting people, their safety and the environment. Sustainability is essential to the longevity of our business and our role as a member of society.”
Woolworths	Society-serving motive	“We recognise that climate change is a major issue that the retail sector contributes to through our operations and our supply chains. We have concentrated efforts to mitigate and adapt to climate change.”
Pick n pay	Society-serving motive and self-serving motive	“We are committed to supporting local, small-scale, black and women-empowered businesses, and to working with all our suppliers to ensure that we provide our customers with great quality food that is produced in a responsible and ethical way.” “Our sustainability strategy is inextricably linked to our business strategy.” “We seek to play a role in poor communities, through short and longer-term initiatives, as part of our multi-faceted contribution to the socio-economic transformation of the country.”
Nestle	Self-serving and society-serving motive	“These commitments serve both external and internal purposes. They have helped frame our external communications but, equally importantly, they guide our management and all of us at Nestlé across Business Units, Zones and Markets in our collective efforts to reach these specific objectives.”
Vodacom	Self-serving and society-serving motive	“we continue to unlock value in our business by using it as a lens through which to identify the risks and opportunities that affect our ability to continue to add value to our stakeholders and to fulfil our purpose.” “Our sustainability priorities guide the issues that we dedicate our attention to because they are important to our stakeholders and our business strategy.” “We will continue to engage our people and external stakeholders for the issues that matter most to them, and develop a response that moves our business forward and fulfils our purpose in society.”
Mr price	Society-serving motive	“We partner with industry and community stakeholders on our programmes, constantly adapting as we move towards systematic change that enables meaningful impact.”

Organisation	Strategy	Indication(s)
Clover	Self-serving and society serving motive	“Reducing our impact on the environment enables us to produce more using less of the world's limited resources.”
Sasol	Self-serving and society serving motive	“Our approach centres on understanding our risk landscape and managing our activities in a way that eliminates incidents, minimises risk and promotes excellence in the performance of our operations.”“As a global firm with strong roots in South Africa, our promise to society is that we will seek to employ inclusive and sustainable business practices that enable development in the geographies and communities where we operate.”
Unilever	society serving and self-serving motive	“Our goal is to halve the environmental footprint of the making and use of our products as we grow our business.”“The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental footprint, while increasing our positive social impact.”
First National Bank (FNB)	society serving motive	“In line with the vision of being a great business helping to create a better world, First National Bank (FNB) views its role within the country as going way beyond that of a major player in the business environment. ”
Shell	Self-serving and society-serving motive	“We aim to deliver the energy needed for a growing population in a responsible way-respecting people, their safety and the environment. Sustainability is essential to the longevity of our business and our role as a member of society.”
Woolworths	Society-serving motive	“We recognise that climate change is a major issue that the retail sector contributes to through our operations and our supply chains. We have concentrated efforts to mitigate and adapt to climate change.”
Pick n pay	Society-serving motive and self-serving motive	“We are committed to supporting local, small-scale, black and women-empowered businesses, and to working with all our suppliers to ensure that we provide our customers with great quality food that is produced in a responsible and ethical way.”“Our sustainability strategy is inextricably linked to our business strategy.”“We seek to play a role in poor communities, through short and longer-term initiatives, as part of our multi-faceted contribution to the socio-economic transformation of the country.”
Nestle	Self-serving and society-serving motive	“These commitments serve both external and internal purposes. They have helped frame our external communications but, equally importantly, they guide our management and all of us at Nestlé across Business Units, Zones and Markets in our collective efforts to reach these specific objectives.”
Vodacom	Self-serving and society-serving motive	“we continue to unlock value in our business by using it as a lens through which to identify the risks and opportunities that affect our ability to continue to add value to our stakeholders and to fulfil our purpose.”“Our sustainability priorities guide the issues that we dedicate our attention to because they are important to our stakeholders and our business strategy.”“We will continue to engage our people and external stakeholders for the issues that matter most to them, and develop a response that moves our business forward and fulfils our purpose in society.”
Mr price	Society-serving motive	“We partner with industry and community stakeholders on our programmes, constantly adapting as we move towards systematic change that enables meaningful impact.”