Table 2 Measurement model assessment... | Emerald Publishing

Table 2

Measurement model assessment

Constructs	Items	Outer loadings	CA	CR	AVE
Brand Image	BIM1	0.823	0.867	0.867	0.567
	BIM2	0.756
	BIM4	0.715
	BIM5	0.659
	BIM6	0.801
Packaging-free practices	CSR1	0.959	0.946	0.945	0.774
	CSR2	0.899
	CSR3	0.894
	CSR4	0.795
	CSR5	0.842
Customer Loyalty	LOY2	0.798	0.810	0.808	0.585
	LOY3	0.749
	LOY4	0.746
Satisfaction	SAT1	0.927	0.901	0.901	0.752
	SAT2	0.834
	SAT3	0.837
Brand Trust	TRU1	0.862	0.938	0.938	0.717
	TRU2	0.858
	TRU3	0.889
	TRU4	0.848
	TRU5	0.856
	TRU6	0.762

Constructs	Items	Outer loadings	CA	CR	AVE
Brand Image	BIM1	0.823	0.867	0.867	0.567
	BIM2	0.756
	BIM4	0.715
	BIM5	0.659
	BIM6	0.801
Packaging-free practices	CSR1	0.959	0.946	0.945	0.774
	CSR2	0.899
	CSR3	0.894
	CSR4	0.795
	CSR5	0.842
Customer Loyalty	LOY2	0.798	0.810	0.808	0.585
	LOY3	0.749
	LOY4	0.746
Satisfaction	SAT1	0.927	0.901	0.901	0.752
	SAT2	0.834
	SAT3	0.837
Brand Trust	TRU1	0.862	0.938	0.938	0.717
	TRU2	0.858
	TRU3	0.889
	TRU4	0.848
	TRU5	0.856
	TRU6	0.762

Note(s): CA = Cronbach Alpha; CR = Composite Reliability; AVE = Average Variance Extracted

Source(s): Table created by author