Heterotrait-monotrait (HTMT) ratios
| Constructs | Brand image | Packaging-free practices | Customer loyalty | Satisfaction |
|---|---|---|---|---|
| Brand Image | ||||
| Packaging-free practices | 0.438 | |||
| Customer Loyalty | 0.796 | 0.472 | ||
| Satisfaction | 0.744 | 0.35 | 0.655 | |
| Brand Trust | 0.838 | 0.469 | 0.662 | 0.751 |
| Constructs | Brand image | Packaging-free practices | Customer loyalty | Satisfaction |
|---|---|---|---|---|
| Brand Image | ||||
| Packaging-free practices | 0.438 | |||
| Customer Loyalty | 0.796 | 0.472 | ||
| Satisfaction | 0.744 | 0.35 | 0.655 | |
| Brand Trust | 0.838 | 0.469 | 0.662 | 0.751 |
Source(s): Table created by author
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