Indirect effects
| Indirect paths | Path coefficients | t-value | p-value |
|---|---|---|---|
| Packaging-free practices → Brand Image → Loyalty | 0.310 | 4.710 | 0.001 |
| Packaging-free practices → Satisfaction → Loyalty | 0.062 | 2.075 | 0.038 |
| Packaging-free practices → Trust → Loyalty | −0.067 | 1.212 | 0.226 |
| Indirect paths | Path coefficients | t-value | |
|---|---|---|---|
| Packaging-free practices → Brand Image → Loyalty | 0.310 | 4.710 | 0.001 |
| Packaging-free practices → Satisfaction → Loyalty | 0.062 | 2.075 | 0.038 |
| Packaging-free practices → Trust → Loyalty | −0.067 | 1.212 | 0.226 |
Source(s): Table created by author
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