Table 1

Factor analysis study 1

ItemFactor sustainabilityFactor Attitude
Eco-friendly0.883 
Regional0.856 
Sustainable0.845 
Good for me0.833 
Fair0.811 
Social(ly)0.766 
Trustworthy0.7280.499
Strengthen economy0.7240.365
Appealing0.4950.768
Modern0.3630.761
Realistic0.3230.712
Boring −0.711
Interesting0.5950.646
Expensive 0.371

Note(s): Smaller loadings than 0.300 are not displayed for visibility reasons

Source(s): Table created by author

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