Table 2 Results of study 2 Dependent...

Table 2

Results of study 2

Dependent	Group	Estimated marginal mean	F(1,105)	p
ATT	CG	6.115	0.710	0.494
	DIY	6.047
	PROF	6.373
AUTH	CG	5.450	2.806	0.066
	DIY	5.153
	PROF	5.717
IBUY	CG	5.123	3.128	0.048
	DIY	5.748
	PROF	5.657
IJOIN	CG	3.765	1.990	0.142
	DIY	4.204
	PROF	4.567

Dependent	Group	Estimated marginal mean	F(1,105)	p
ATT	CG	6.115	0.710	0.494
	DIY	6.047
	PROF	6.373
AUTH	CG	5.450	2.806	0.066
	DIY	5.153
	PROF	5.717
IBUY	CG	5.123	3.128	0.048
	DIY	5.748
	PROF	5.657
IJOIN	CG	3.765	1.990	0.142
	DIY	4.204
	PROF	4.567

Note(s): ATT, Attitude toward the consumer network; AUTH, Authenticity of the Network; IBUY, Intention to buy; IJOIN, Intention to join the network; CG, Control group; DIY, study group with self-drawn label; PROF, study group with professionally designed label

Source(s): Table created by author

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