One-way ANOVA, differences of means, technological complexity, and number of new shareholders in late tail ends (10 and 25% perspectives)
| One-way ANOVA, last tail end | |||
|---|---|---|---|
| Technological complexity (10%) | Campaigns | Means | Std. Dev |
| Less | 16 | 14.0 | 17.5 |
| Mid | 28 | 3.3 | 8.6 |
| More | 17 | 5.9 | 13.8 |
| Total | 61 | 6.9 | 13.4 |
| Comparison Mid to Less: 10.7, 0.032 | |||
| No. of new shareholders (10%) | Campaigns | Means | Std. Dev |
| >50 | 27 | 2.7 | 3.4 |
| 50–150 | 23 | 11.0 | 14.0 |
| <150 | 11 | 8.2 | 23.1 |
| Total | 61 | 9.7 | 18.2 |
| Comparison > 50 to 50–150: 8.3, 0.086 | |||
| No. of new shareholders (25%) | Campaigns | Means | Std. Dev |
| >50 | 27 | 1.9 | 7.5 |
| 50–150 | 23 | 12.0 | 18.2 |
| <150 | 11 | 24.1 | 26.6 |
| Total | 61 | 9.7 | 18.2 |
| Comparison > 50 to < 150: 22.2, 0.001 | |||
| One-way ANOVA, last tail end | |||
|---|---|---|---|
| Less | 16 | 14.0 | 17.5 |
| Mid | 28 | 3.3 | 8.6 |
| More | 17 | 5.9 | 13.8 |
| Total | 61 | 6.9 | 13.4 |
| Comparison Mid to Less: 10.7, 0.032 | |||
| >50 | 27 | 2.7 | 3.4 |
| 50–150 | 23 | 11.0 | 14.0 |
| <150 | 11 | 8.2 | 23.1 |
| Total | 61 | 9.7 | 18.2 |
| Comparison > 50 to 50–150: 8.3, 0.086 | |||
| >50 | 27 | 1.9 | 7.5 |
| 50–150 | 23 | 12.0 | 18.2 |
| <150 | 11 | 24.1 | 26.6 |
| Total | 61 | 9.7 | 18.2 |
| Comparison > 50 to < 150: 22.2, 0.001 | |||
Source(s): Table created by author
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