Table 2

Levels of CSR-integrated MI in the MO-BM process

Work package 1
Situation analysis and data collection
Work package 2
Data dissemination:
Developing market knowledge
Work package 3
Responsiveness: Strategic response to market needs
Work package 4
Evaluation of the CSR-integrated MI process for internationalization
AlphaLow CSR implementationSome CSR implementationSome CSR implementationSome CSR implementation
BetaSome CSR implementationSome CSR implementationSome CSR implementationSome CSR implementation
GammaLow CSR implementationLow CSR implementationLow CSR implementationLow CSR implementation
DeltaSome CSR implementationSome CSR implementationSome CSR implementationSome CSR implementation

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