Table 3 Critical challenges and... | Emerald Publishing

Table 3

Critical challenges and implications of case SMEs implementing MI-influenced CSR

	Sustainability in production	CSR implementation	Moderating and mediating challenges and barriers	Implication for MO/CSR responsiveness
Alpha	Reduces use of resources in production Energy- and cost-saving innovations	Low initial knowledge of market CSR demands Low implementation of CSR in the organization	Technical focus Cost barriers High dissemination of knowledge and internal engagements related to production and technical requirements Moderating barriers based on buyer-chain demands having mediating impact on the organization	Different strategies depending on products and economic needs Difficult to reach buyer-chain market with disruptive innovation
Beta	Nontransferred environmentally friendly plasma energy Reduced use of resources Energy- and cost-saving innovations	High knowledge of market demands Low implementation of CSR in the organization	Environmental and technical focus Cost barriers due to internal resource competition Low dissemination of CSR knowledge and internal engagements	Product orientation Low internal legitimacy due to competing projects A need to find external partners for collaboration
Gamma	Facilitating measurements Energy- and cost-saving innovations Time efficiency Reduced use of resources	Some knowledge of specific market demands Low implementation of CSR in the organization	Strong management and technical focus Low degree of internal market knowledge dissemination Face difficulty developing market knowledge and CSR demands	Management governed Low buying company CSR pressure and requirements Focus on technical and production requirements
Delta	Renewable energy such as solar power for deserts, biofuels and power from waste Energy- and cost-saving innovations	Some knowledge of market demands Low implementation of CSR in the organization	Fragmented and dynamic company activity Many strong wills and split perceptions of what is important Mediating constraints due to coordination problems and focus on technical issues and production	Unstructured organization Need for coordination Production and technology focus contribute to low CSR in MI

	Sustainability in production	CSR implementation	Moderating and mediating challenges and barriers	Implication for MO/CSR responsiveness
Alpha	Reduces use of resources in production Energy- and cost-saving innovations	Low initial knowledge of market CSR demands Low implementation of CSR in the organization	Technical focus Cost barriers High dissemination of knowledge and internal engagements related to production and technical requirements Moderating barriers based on buyer-chain demands having mediating impact on the organization	Different strategies depending on products and economic needs Difficult to reach buyer-chain market with disruptive innovation
Beta	Nontransferred environmentally friendly plasma energy Reduced use of resources Energy- and cost-saving innovations	High knowledge of market demands Low implementation of CSR in the organization	Environmental and technical focus Cost barriers due to internal resource competition Low dissemination of CSR knowledge and internal engagements	Product orientation Low internal legitimacy due to competing projects A need to find external partners for collaboration
Gamma	Facilitating measurements Energy- and cost-saving innovations Time efficiency Reduced use of resources	Some knowledge of specific market demands Low implementation of CSR in the organization	Strong management and technical focus Low degree of internal market knowledge dissemination Face difficulty developing market knowledge and CSR demands	Management governed Low buying company CSR pressure and requirements Focus on technical and production requirements
Delta	Renewable energy such as solar power for deserts, biofuels and power from waste Energy- and cost-saving innovations	Some knowledge of market demands Low implementation of CSR in the organization	Fragmented and dynamic company activity Many strong wills and split perceptions of what is important Mediating constraints due to coordination problems and focus on technical issues and production	Unstructured organization Need for coordination Production and technology focus contribute to low CSR in MI