Operationalisation of the frame elements (cf. Entman, 1993)
| Category | Variables |
|---|---|
| Frame element: problem definition | |
| Corporate diplomacy issue | Public health, education and youth, environment, culture, women's empowerment, Emiratisation, Ramadan, safety, employees' well-being, people in need, other |
| Institutional linkages | Governmental institutions, national NPOs, international NPOs, national companies, international companies, educational institutions, individuals of the community, other actor(s) |
| Frame element: causal interpretation | |
| Ascriptions of legitimacy | Endorsing, challenging, neutral |
| Legitimacy type | Moral, pragmatic, regulative |
| Frame element: moral evaluation | |
| Benefit attribution | Society/community, government/political agenda, company itself, employees, economy of the country, corporate partners, others |
| Frame element: treatment recommendation | |
| Suggestion | Supportive, critical |
| Category | Variables |
|---|---|
| Corporate diplomacy issue | Public health, education and youth, environment, culture, women's empowerment, Emiratisation, Ramadan, safety, employees' well-being, people in need, other |
| Institutional linkages | Governmental institutions, national NPOs, international NPOs, national companies, international companies, educational institutions, individuals of the community, other actor(s) |
| Ascriptions of legitimacy | Endorsing, challenging, neutral |
| Legitimacy type | Moral, pragmatic, regulative |
| Benefit attribution | Society/community, government/political agenda, company itself, employees, economy of the country, corporate partners, others |
| Suggestion | Supportive, critical |
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