Table 2

Means of the dichotomous variable per cluster

VariableCluster 1 MORAL CD* FRAME
N = 166
M (SD)
Cluster 2 PRAGMATIC CD FRAME
N = 112
M (SD)
Cluster 3 VALUE-FREE CD FRAME
N = 107
M (SD)
CD issue: public health0.23 (0.43)0.08 (0.27)0.06 (0.23)
CD issue: education and youth0.22 (0.42)0.10 (0.30)0.11 (0.32)
CD issue: culture0.16 (0.37)0.51 (0.50)0.65 (0.48)
CD issue: Emiratisation and employees' well-being0.13 (0.34)0.19 (0.39)0.07 (0.26)
Institutional linkage: government0.43 (0.50)0.31 (0.47)0.24 (0.43)
Institutional linkage: national and international NGOs0.15 (0.36)0.05 (0.23)0.07 (0.25)
Institutional linkage: national company0.19 (0.39)0.34 (0.48)0.16 (0.37)
Institutional linkage: international company0.22 (0.42)0.26 (0.44)0.14 (0.35)
Institutional linkage: social actors0.22 (0.42)0.24 (0.43)0.45 (0.50)
Legitimacy ascriptions: endorsing0.99 (0.11)0.98 (0.13)0.00 (0.00)
Legitimacy ascriptions: neutral0.01 (0.11)0.03 (0.16)0.84 (0.37)
Legitimacy type: moral0.95 (0.23)0.10 (0.30)0.00 (0.00)
Legitimacy type: pragmatic0.16 (0.37)0.90 (0.30)0.00 (0.00)
Benefit: community0.91 (0.29)0.17 (0.38)0.37 (0.49)
Benefit: government0.16 (0.37)0.20 (0.40)0.06 (0.23)
Benefit: employees0.05 (0.22)0.15 (0.36)0.02 (0.14)
Benefit: country0.05 (0.23)0.21 (0.41)0.03 (0.17)
Suggestion: supportive0.53 (0.50)0.40 (0.49)0.20 (0.40)

Note(s): *CD=Corporate Diplomacy

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