Means of the dichotomous variable per cluster
| Variable | Cluster 1 MORAL CD* FRAME N = 166 M (SD) | Cluster 2 PRAGMATIC CD FRAME N = 112 M (SD) | Cluster 3 VALUE-FREE CD FRAME N = 107 M (SD) |
|---|---|---|---|
| CD issue: public health | 0.23 (0.43) | 0.08 (0.27) | 0.06 (0.23) |
| CD issue: education and youth | 0.22 (0.42) | 0.10 (0.30) | 0.11 (0.32) |
| CD issue: culture | 0.16 (0.37) | 0.51 (0.50) | 0.65 (0.48) |
| CD issue: Emiratisation and employees' well-being | 0.13 (0.34) | 0.19 (0.39) | 0.07 (0.26) |
| Institutional linkage: government | 0.43 (0.50) | 0.31 (0.47) | 0.24 (0.43) |
| Institutional linkage: national and international NGOs | 0.15 (0.36) | 0.05 (0.23) | 0.07 (0.25) |
| Institutional linkage: national company | 0.19 (0.39) | 0.34 (0.48) | 0.16 (0.37) |
| Institutional linkage: international company | 0.22 (0.42) | 0.26 (0.44) | 0.14 (0.35) |
| Institutional linkage: social actors | 0.22 (0.42) | 0.24 (0.43) | 0.45 (0.50) |
| Legitimacy ascriptions: endorsing | 0.99 (0.11) | 0.98 (0.13) | 0.00 (0.00) |
| Legitimacy ascriptions: neutral | 0.01 (0.11) | 0.03 (0.16) | 0.84 (0.37) |
| Legitimacy type: moral | 0.95 (0.23) | 0.10 (0.30) | 0.00 (0.00) |
| Legitimacy type: pragmatic | 0.16 (0.37) | 0.90 (0.30) | 0.00 (0.00) |
| Benefit: community | 0.91 (0.29) | 0.17 (0.38) | 0.37 (0.49) |
| Benefit: government | 0.16 (0.37) | 0.20 (0.40) | 0.06 (0.23) |
| Benefit: employees | 0.05 (0.22) | 0.15 (0.36) | 0.02 (0.14) |
| Benefit: country | 0.05 (0.23) | 0.21 (0.41) | 0.03 (0.17) |
| Suggestion: supportive | 0.53 (0.50) | 0.40 (0.49) | 0.20 (0.40) |
| Variable | Cluster 1 MORAL CD* FRAME | Cluster 2 PRAGMATIC CD FRAME | Cluster 3 VALUE-FREE CD FRAME |
|---|---|---|---|
| CD issue: public health | 0.23 (0.43) | 0.08 (0.27) | 0.06 (0.23) |
| CD issue: education and youth | 0.22 (0.42) | 0.10 (0.30) | 0.11 (0.32) |
| CD issue: culture | 0.16 (0.37) | 0.51 (0.50) | 0.65 (0.48) |
| CD issue: Emiratisation and employees' well-being | 0.13 (0.34) | 0.19 (0.39) | 0.07 (0.26) |
| Institutional linkage: government | 0.43 (0.50) | 0.31 (0.47) | 0.24 (0.43) |
| Institutional linkage: national and international NGOs | 0.15 (0.36) | 0.05 (0.23) | 0.07 (0.25) |
| Institutional linkage: national company | 0.19 (0.39) | 0.34 (0.48) | 0.16 (0.37) |
| Institutional linkage: international company | 0.22 (0.42) | 0.26 (0.44) | 0.14 (0.35) |
| Institutional linkage: social actors | 0.22 (0.42) | 0.24 (0.43) | 0.45 (0.50) |
| Legitimacy ascriptions: endorsing | 0.99 (0.11) | 0.98 (0.13) | 0.00 (0.00) |
| Legitimacy ascriptions: neutral | 0.01 (0.11) | 0.03 (0.16) | 0.84 (0.37) |
| Legitimacy type: moral | 0.95 (0.23) | 0.10 (0.30) | 0.00 (0.00) |
| Legitimacy type: pragmatic | 0.16 (0.37) | 0.90 (0.30) | 0.00 (0.00) |
| Benefit: community | 0.91 (0.29) | 0.17 (0.38) | 0.37 (0.49) |
| Benefit: government | 0.16 (0.37) | 0.20 (0.40) | 0.06 (0.23) |
| Benefit: employees | 0.05 (0.22) | 0.15 (0.36) | 0.02 (0.14) |
| Benefit: country | 0.05 (0.23) | 0.21 (0.41) | 0.03 (0.17) |
| Suggestion: supportive | 0.53 (0.50) | 0.40 (0.49) | 0.20 (0.40) |
Note(s): *CD=Corporate Diplomacy
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