Innovative technology videos presented in the focus group discussions and interviews
| Technology | Description | Example service | Purpose of the technology | Shopping usage |
|---|---|---|---|---|
| Augmented reality | … is a technology that layers computer-generated enhancements atop an existing reality to make it more meaningful through the ability to interact with it | Amazon AR view; ODG smart glasses | Furniture decorating at home; Clothing shopping in-store | Mobile application that allows users to test products in real-time; Wearable technology that can pick items hanging on the rack and showcase them on an augmented mannequin |
| Virtual reality | … is an artificial, computer-generated simulation or recreation of a real-life environment or situation | Alibaba Buy+ | VR powered shopping experience | The glasses provide a reality, where one can enter a virtual mall, be served by sales assistants, and purchase products that will be delivered |
| Artificial intelligence | … emphasizes the creation of intelligent machines that work and react like humans. Some of the activities include speech recognition, learning, planning, and problem-solving | Amazon Alexa | Voice shopping for Prime-eligible items | Talking to a voice assistant can provide details of products, recall previous purchases, and order products linked to one's Amazon account |
| Internet of Things | … is the network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and connectivity that enables these objects to connect and exchange data | Microsoft | Microsoft's vision for digital retail | Providing a personalized shopping experience: from checking items of interest on one's mobile to trying the items that are already waiting in the changing room |
| Blockchain | … is a continuously growing list of records, called blocks, which are linked and secured using cryptography | IBM Blockchain | How the diamond industry uses Blockchain | The blockchain record can ensure the safe delivery of purchases |
| Drones | An unmanned aerial vehicle (UAV) | Amazon Prime Air | Delivery method | Receiving orders and purchases via drone |
| Technology | Description | Example service | Purpose of the technology | Shopping usage |
|---|---|---|---|---|
| Augmented reality | … is a technology that layers computer-generated enhancements atop an existing reality to make it more meaningful through the ability to interact with it | Amazon AR view; ODG smart glasses | Furniture decorating at home; Clothing shopping in-store | Mobile application that allows users to test products in real-time; Wearable technology that can pick items hanging on the rack and showcase them on an augmented mannequin |
| Virtual reality | … is an artificial, computer-generated simulation or recreation of a real-life environment or situation | Alibaba Buy+ | VR powered shopping experience | The glasses provide a reality, where one can enter a virtual mall, be served by sales assistants, and purchase products that will be delivered |
| Artificial intelligence | … emphasizes the creation of intelligent machines that work and react like humans. Some of the activities include speech recognition, learning, planning, and problem-solving | Amazon Alexa | Voice shopping for Prime-eligible items | Talking to a voice assistant can provide details of products, recall previous purchases, and order products linked to one's Amazon account |
| Internet of Things | … is the network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and connectivity that enables these objects to connect and exchange data | Microsoft | Microsoft's vision for digital retail | Providing a personalized shopping experience: from checking items of interest on one's mobile to trying the items that are already waiting in the changing room |
| Blockchain | … is a continuously growing list of records, called blocks, which are linked and secured using cryptography | IBM Blockchain | How the diamond industry uses Blockchain | The blockchain record can ensure the safe delivery of purchases |
| Drones | An unmanned aerial vehicle (UAV) | Amazon Prime Air | Delivery method | Receiving orders and purchases via drone |
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