Types of post-disaster advertising
| References | Types |
|---|---|
| Kinnick (2003), McMellon and Long (2004, 2006) and Uribe et al. (2015) | Image: depicts the human side of the organization and offers condolences and inspirational messages Patriotic: communicates pride in the country Informational: information about cancellations, business hours, work shifts, and general announcements Commercials alluding to the disaster: similar to traditional product or service advertisements but with references to the disaster |
| Kinnick (2003), McMellon and Long (2006) and Uribe et al. (2015) | Participation: provides disaster relief and/or encourages customers to donate money or goods to the company’s relief efforts Fundraising promotion: promotes the sales of products by associating them with donations |
| Uribe et al. (2015) | Mixed: may belong to more than one classification or have different elements that do not merit a specific classification Gratitude: thanks employees, suppliers, customers, and donors |
| References | Types |
|---|---|
| Image: depicts the human side of the organization and offers condolences and inspirational messages | |
| Participation: provides disaster relief and/or encourages customers to donate money or goods to the company’s relief efforts | |
| Mixed: may belong to more than one classification or have different elements that do not merit a specific classification |
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