Advertising frequencies of public relation messages after the earthquake (May 13–November 10, 2008)
| Types | Chengdu Economic Daily | West China City Daily | Total |
|---|---|---|---|
| Image | 71 | 39 | 110 |
| Participation | 57 | 36 | 93 |
| Informative | 11 | 6 | 17 |
| Company capability | 11 | 4 | 15 |
| Fundraising promotion | 7 | 5 | 12 |
| Total | 157 | 90 | 247 |
| Types | Total | ||
|---|---|---|---|
| Image | 71 | 39 | 110 |
| Participation | 57 | 36 | 93 |
| Informative | 11 | 6 | 17 |
| Company capability | 11 | 4 | 15 |
| Fundraising promotion | 7 | 5 | 12 |
| Total | 157 | 90 | 247 |
Note: These 247 pieces of public relation messages were found in 157 ads (60 in West China City Daily and 97 in Chengdu Economic Daily)
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