Table IV Advertising frequencies of...

Table IV

Advertising frequencies of product messages after the earthquake (May 13–November 10, 2008)

Types	Chengdu Economic Daily	West China City Daily	Total
Special sales due to the earthquake	329	149	478
Safety slogan	160	51	211
Quality assurance	458	132	590
Building age	30	5	35
Refuge space	10	9	19
Low-rise floors	249	100	349
Low-density buildings	228	134	362
Wide spacing between buildings	95	42	137
Total	1,559	622	2,181

Types	Chengdu Economic Daily	West China City Daily	Total
Special sales due to the earthquake	329	149	478
Safety slogan	160	51	211
Quality assurance	458	132	590
Building age	30	5	35
Refuge space	10	9	19
Low-rise floors	249	100	349
Low-density buildings	228	134	362
Wide spacing between buildings	95	42	137
Total	1,559	622	2,181

Note: These 2,181 pieces of special messages were found in 1,314 ads (378 in West China City Daily and 936 in Chengdu Economic Daily)

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