Table 2.

Comparing motivations of adoption in ID and non-ID adopters

Motivations of adoptionDistrict (%)Non-district (%)Sig.
Improving customer service76.978.6 
New product-market opportunities61.564.3 
Increasing variety57.142.9 
Maintaining the international competitiveness53.853.3 
Efficiency seeking42.973.3*
Maintaining production in Italy27.340.0 
Imitating competitors25.00.0**
Adjustment to the industry standards25.014.3 
Environmental sustainability8.342.9**
Request from customers (i.e. multinational)8.340.0*
Back-shoring of production activities0.00.0 

Notes:

Data is sorted by higher percentage of district group. N = 20 (ID), 20 (non-ID); multiple choice option, statistically different at * 10%; ** 5%

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