Table I.

Study 2 descriptive statistics and correlations

SampleSourceNGenderAverage ageAverage length of membershipAverage patronageaCommittee participation
AAgribusiness co-op14657% male354.3 years81%31% yes
BFinancial services co-op30172% male4510 years13 shares22% yes
CConsumer co-op12659% male483.9 years54%23% yes
Sample A
 MSD√AVESCR12345
1 Co-op ostracism2.531.650.900.98(0.97)    
2 Social undermining2.310.970.810.890.36(0.88)   
3 Trust5.390.950.740.83−0.36−0.70(0.83)  
4 WI2.361.120.810.850.540.59−0.58(0.84) 
5 WOM5.701.100.860.89−0.52−0.580.59−0.65(0.89)
Sample B
1 Co-op ostracism2.071.260.830.95(0.95)    
2 Social undermining2.801.180.910.950.51(0.95)   
3 Trust5.201.090.780.86−0.51−0.63(0.85)  
4 WI2.661.300.880.910.590.53−0.57(0.89) 
5 WOM5.601.220.930.95−0.52−0.440.51−0.63(0.95)
Sample C
1 Co-op ostracism1.981.160.850.96(0.95)    
2 Social undermining2.210.780.700.780.46(0.75)   
3 Trust5.740.840.840.90−0.45−0.57(0.90)  
4 WI2.231.080.880.910.590.41−0.52(0.91) 
5 WOM6.260.840.840.87−0.50−0.450.53−0.60(0.86)

Notes:

WI = withdrawal intentions; WOM = word of mouth; AVE = average variance extracted; SCR = scale composite reliability; Scale alpha reliabilities are given on the diagonal (in parentheses); All correlations significant at p < 0.001 two-tailed; aFor sample B, we were not given permission to measure the % of use members do with their co-op. We thus used a proxy, namely, the number of shares people retain in the co-op. For sample A, patronage refers to the share of wallet in services terms, while for sample C, to the share of wallet in product terms

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