Table III.

Means, standard deviations, correlations, and assessment of discriminant validity

ConstructsMSDAVESCRSΑR12345678
1 Age39.4711.49       
2 LoM6.905.050.56**      
3 Patronage82.5917.12−0.09−0.05     
4 CCI5.041.200.600.850.85−0.13−0.090.110.77    
5 Co-Os3.071.460.670.950.940.060.09−0.02−0.54**0.82   
6 Ent4.831.530.730.890.89−0.080.030.040.60**−0.52**0.85  
7 CogCa5.031.300.650.850.84−0.10−0.080.110.46**−0.47**0.58**0.81 
8 WI2.841.240.640.840.830.050.11−0.20**−0.58**0.58**−0.56**−0.64**0.80

Notes:

LoM = length of membership; CCI = customer-company identification; Co-Os = co-op ostracism; Ent = entitativity; CogCa = cognitive capital; WI = withdrawal intentions; AVE = average variance extracted; SCR = scale composite reliability; SAR = scale alpha reliability; Square root of the AVE along the diagonal –;

*

p < 0.01;

**

p < 0.001

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