Table 2.

Themes from data

Theme: focus areaSubtheme: actions
Creation of strategic structuresCorporate strategies
Processes
Employee life cycle
Mission, vision, policies
Attracting and hiring
Onboarding
Engaging and performing
Departing
Define purpose and goals
Describe activities and resources
Document in detail
Disseminate to all employees
Dialogue in the collective to create meaning and transparency
Creation of identityPurpose and valuesWho we are
Why we exist
How we act
Co-create and define collectively
Concretize into everyday activities
Connect to each phase in employee life cycle
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