Table II.

Fit indices for invariance tests

Model comparisondfχ2df/χ2PCFIIFIRMSEADecision
Local Government Brand group/Local Government Community group1214.840.80.2500.9710.9710.042Accept
Social Media Brand group/Social Media Community group1215.220.780.2290.9790.9780.039Accept
Local Government Brand group/ Social Media Brand group1224.660.480.160.9670.9670.045Accept
Local Government Community group/Social Media Community group1224.670.1480.160.9820.9820.36Accept

Notes:

Fit indices reported for unconstrained model. df, χ2, df/χ2, p-value reported from measurement weights assuming unconstrained model to be correct

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