Table AII. Bivariate correlation and... | Emerald Publishing

Table AII.

Bivariate correlation and descriptive statistics

	1	2	3	4	5	6	7	8
1. Positi ve CE affect
Pearson Correlation	1
Sig. (2-tailed)
N	1250
2. Positive CE cognition
Pearson Correlation	0.527**	1
Sig. (2-tailed)	0
N	1250	1250
3. Positive CE behaviour
Pearson Correlation	0.554**	0.635**	1
Sig. (2-tailed)	0	0
N	1250	1250	1250
4. Neg CE affect
Pearson Correlation	−0.223**	−0.031	0.055	1
Sig. (2-tailed)	0	0.268	0.051
N	1250	1250	1250	1250
5. Neg CE cognition
Pearson Correlation	−0.001	0.242**	0.106**	0.415**	1
Sig. (2-tailed)	0.971	0	0	0
N	1250	1250	1250	1250	1250
6. Neg CE behaviour
Pearson Correlation	0.080**	0.191**	0.231**	0.505**	0.550**	1
Sig. (2-tailed)	0.005	0	0	0	0
N	1250	1250	1250	1250	1250	1250
7. Involvement
Pearson Correlation	0.590**	0.468**	0.570**	−0.194**	−0.053	0.026	1
Sig. (2-tailed)	0	0	0	0	0.062	0.349
N	1250	1250	1250	1250	1250	1250	1250
8. WOM
Pearson Correlation	0.442**	0.529**	0.581**	0.167**	0.240**	0.276**	0.481**	1
Sig. (2-tailed)	0	0	0	0	0	0	0
N	1250	1250	1250	1250	1250	1250	1250	1250
Mean	4.9952	9.91952	7.56	6.5456	5.798	3.8944	14.2584	6.9528
SD	1.22833	2.85805	2.92007	4.00124	2.99796	2.53266	4.12325	3.03076

	1	2	3	4	5	6	7	8
1. Positi ve CE affect
Pearson Correlation	1
Sig. (2-tailed)
N	1250
2. Positive CE cognition
Pearson Correlation	0.527**	1
Sig. (2-tailed)	0
N	1250	1250
3. Positive CE behaviour
Pearson Correlation	0.554**	0.635**	1
Sig. (2-tailed)	0	0
N	1250	1250	1250
4. Neg CE affect
Pearson Correlation	−0.223**	−0.031	0.055	1
Sig. (2-tailed)	0	0.268	0.051
N	1250	1250	1250	1250
5. Neg CE cognition
Pearson Correlation	−0.001	0.242**	0.106**	0.415**	1
Sig. (2-tailed)	0.971	0	0	0
N	1250	1250	1250	1250	1250
6. Neg CE behaviour
Pearson Correlation	0.080**	0.191**	0.231**	0.505**	0.550**	1
Sig. (2-tailed)	0.005	0	0	0	0
N	1250	1250	1250	1250	1250	1250
7. Involvement
Pearson Correlation	0.590**	0.468**	0.570**	−0.194**	−0.053	0.026	1
Sig. (2-tailed)	0	0	0	0	0.062	0.349
N	1250	1250	1250	1250	1250	1250	1250
8. WOM
Pearson Correlation	0.442**	0.529**	0.581**	0.167**	0.240**	0.276**	0.481**	1
Sig. (2-tailed)	0	0	0	0	0	0	0
N	1250	1250	1250	1250	1250	1250	1250	1250
Mean	4.9952	9.91952	7.56	6.5456	5.798	3.8944	14.2584	6.9528
SD	1.22833	2.85805	2.92007	4.00124	2.99796	2.53266	4.12325	3.03076

Note:

**. Correlation is significant at the 0.01 level (2-tailed)