Table II. Hypotheses summary Hypotheses... | Emerald Publishing

Table II.

Hypotheses summary

Hypotheses relationships				Estimate	SE	CR
H1	Identity	→	Strategy	0.652	0.073	8.880	***	Accepted
H2	Identity	→	Controlled corporate brand communication	0.332	0.072	4.628	***	Accepted
H3	Identity	→	Uncontrolled corporate brand communication	0.406	0.118	3.451	***	Accepted
H4	Strategy	→	Controlled corporate brand communication	0.691	0.098	7.025	***	Accepted
H5	Strategy	→	Uncontrolled corporate brand communication	−0.200	0.177	−1.132	0.258	Rejected
H6	Controlled corporate brand communication	→	Uncontrolled corporate brand communication	0.783	0.259	3.018	0.003	Accepted
H7	Controlled corporate brand communication	→	Trust	0.643	0.221	2.916	0.004	Accepted
H8	Controlled corporate brand communication	→	Loyalty	1.722	0.332	5.187	***	Accepted
H9	Controlled corporate brand communication	→	Commitment	0.580	0.173	3.359	***	Accepted
H10	Uncontrolled corporate brand communication	→	Trust	−0.344	0.201	−1.710	0.087	Rejected
H11	Uncontrolled corporate brand communication	→	Loyalty	−0.899	0.273	−3.293	***	Accepted
H12	Uncontrolled corporate brand communication	→	Commitment	−0.262	0.177	−1.484	0.138	Rejected
H13	Trust	→	Loyalty	0.145	0.060	2.424	0.015	Accepted
H14	Loyalty	→	Commitment	0.149	0.096	1.547	0.122	Rejected

Hypotheses relationships				Estimate	SE	CR
H1	Identity	→	Strategy	0.652	0.073	8.880	***	Accepted
H2	Identity	→	Controlled corporate brand communication	0.332	0.072	4.628	***	Accepted
H3	Identity	→	Uncontrolled corporate brand communication	0.406	0.118	3.451	***	Accepted
H4	Strategy	→	Controlled corporate brand communication	0.691	0.098	7.025	***	Accepted
H5	Strategy	→	Uncontrolled corporate brand communication	−0.200	0.177	−1.132	0.258	Rejected
H6	Controlled corporate brand communication	→	Uncontrolled corporate brand communication	0.783	0.259	3.018	0.003	Accepted
H7	Controlled corporate brand communication	→	Trust	0.643	0.221	2.916	0.004	Accepted
H8	Controlled corporate brand communication	→	Loyalty	1.722	0.332	5.187	***	Accepted
H9	Controlled corporate brand communication	→	Commitment	0.580	0.173	3.359	***	Accepted
H10	Uncontrolled corporate brand communication	→	Trust	−0.344	0.201	−1.710	0.087	Rejected
H11	Uncontrolled corporate brand communication	→	Loyalty	−0.899	0.273	−3.293	***	Accepted
H12	Uncontrolled corporate brand communication	→	Commitment	−0.262	0.177	−1.484	0.138	Rejected
H13	Trust	→	Loyalty	0.145	0.060	2.424	0.015	Accepted
H14	Loyalty	→	Commitment	0.149	0.096	1.547	0.122	Rejected

Note:

***p < 0.001