Scales used in the studies
| Construct/variable | Source | Scale | Scale type |
|---|---|---|---|
| Intention to spread eWOM (dependent variable) | Adapted from Jin and Phua (2014) | Q1 I am interested in sharing this product review on my Instagram account Q2 I want to repost the product review done by influencer, which I have just seen Q3 I am going to write online about the reviewed product | Three items with seven points Likert scales |
| Influencers credibility | Adapted from Ohanian (1990) | Undependable – Dependable Dishonest – Honest Insincere – Sincere Untrustworthy – Trustworthy Not an expert – Expert Inexperienced – Experienced Unknowledgeable – Knowledgeable Unqualified – Qualified | Eight items with seven-point semantic differential scales |
| Intention to spread eWOM | Adapted from | Q1 I am interested in sharing this product review on my Instagram account | Three items with seven points Likert scales |
| Influencers credibility | Adapted from | Undependable – Dependable | Eight items with seven-point semantic differential scales |
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