Table 5.

p-values for Duncan’s post hoc test for Study 2

Influencer’s reach*ArgumentMicro*StrongMacro*WeakMeso*Strong
Micro*Weak0.750.9390.007*
Micro*Strong 0.790.004*
Meso*Weak  0.008*

Note:

*denotes a significance level below 0.01

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