Table 1.

TAM and FOPAM constructs on perceived ease of use, perceived usefulness and attitude

VariableTAMFOPAM
Perceived usefulness “The degree to which an individual believes that using a particular system would improve his or her work performance” (Davis, 1989, 1993)“The degree to which an individual believes that using a particular label would improve his/her healthier food choices”
Perceived ease of use “The degree to which an individual believes that using a particular system would be devoid of physical and mental effort” (Davis, 1989, 1993)“The degree to which an individual believes that the physical and mental effort required to use a particular label is limited”
Attitude“The degree of evaluative affect that an individual associates with the use of the target system in his or her work performance” (Davis, 1993) “The degree of evaluative affect that an individual associates with the use of the target label in his/her food choices”

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