TAM and FOPAM constructs on perceived ease of use, perceived usefulness and attitude
| Variable | TAM | FOPAM |
|---|---|---|
| Perceived usefulness | “The degree to which an individual believes that using a particular system would improve his or her work performance” (Davis, 1989, 1993) | “The degree to which an individual believes that using a particular label would improve his/her healthier food choices” |
| Perceived ease of use | “The degree to which an individual believes that using a particular system would be devoid of physical and mental effort” (Davis, 1989, 1993) | “The degree to which an individual believes that the physical and mental effort required to use a particular label is limited” |
| Attitude | “The degree of evaluative affect that an individual associates with the use of the target system in his or her work performance” (Davis, 1993) | “The degree of evaluative affect that an individual associates with the use of the target label in his/her food choices” |
| Variable | TAM | FOPAM |
|---|---|---|
| “The degree to which an individual believes that using a particular system would improve his or her work performance” ( | “The degree to which an individual believes that using a particular label would improve his/her healthier food choices” | |
| “The degree to which an individual believes that using a particular system would be devoid of physical and mental effort” ( | “The degree to which an individual believes that the physical and mental effort required to use a particular label is limited” | |
| “The degree of evaluative affect that an individual associates with the use of the target system in his or her work performance” ( | “The degree of evaluative affect that an individual associates with the use of the target label in his/her food choices” |
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