Objective and subjective understanding: summary of previous study
| Variable | Evidence | Citation |
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| Objective understanding |
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| Subjective understanding |
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| Variable | Evidence | Citation |
|---|---|---|
| Objective understanding | Summary labels are more effective | |
Summary labels are easier to decode and more suitable for capturing attention thanks to the use of colour | ||
The NS (summary label) enhance participants’ ability to identify the healthiness of foods and drinks more than the MTL (nutrient-specific label), which is considered the most informative FOPL | ||
NS (summary label) achieves very positive results in terms of understanding and ability to allow respondents to rank food products in terms of nutritional quality | ||
| Subjective understanding | Nutrient-specific labels are preferred because the completeness and specificity of the information allow consumers to better define nutritional values | |
The summary labels make it easier to estimate the healthiness of a product, meeting the needs of consumers who have limited processing time and who are required to make a quick decision process | ||
Consumers in multiple EU countries show preference for a richer and more informative label like the NiB (nutrient-specific label), compared to the NS (summary label) |
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