Table 2.

Objective and subjective understanding: summary of previous study

VariableEvidenceCitation
Objective understanding 
  • Summary labels are more effective

  • Ducrot et al. (2015a, 2015b);

  • Egnell et al. (2018a, 2018b)

 
  • Summary labels are easier to decode and more suitable for capturing attention thanks to the use of colour

  • Ducrot et al. (2015a, 2015b);

  • Talati et al. (2019);

  • Hersey et al. (2013);

  • Aschemann-Witzel et al. (2013) 

 
  • The NS (summary label) enhance participants’ ability to identify the healthiness of foods and drinks more than the MTL (nutrient-specific label), which is considered the most informative FOPL

  • Packer et al. (2021) 

 
  • NS (summary label) achieves very positive results in terms of understanding and ability to allow respondents to rank food products in terms of nutritional quality

  • Ares et al. (2018);

  • Egnell et al. (2018b);

  • Finkelstein et al. (2018);

  • Talati et al. (2019);

  • Dréano-Trécant et al. (2020) 

Subjective understanding 
  • Nutrient-specific labels are preferred because the completeness and specificity of the information allow consumers to better define nutritional values

  • Hersey et al. (2013) 

 
  • The summary labels make it easier to estimate the healthiness of a product, meeting the needs of consumers who have limited processing time and who are required to make a quick decision process

  • Hersey et al., 2013;

  • De la Cruz-Góngora et al. (2017) 

 
  • Consumers in multiple EU countries show preference for a richer and more informative label like the NiB (nutrient-specific label), compared to the NS (summary label)

  • Mazzù et al. (2020, 2021a)

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