Model assessment – convergent validity
| Construct(s) | Item(s) | UK (n = 800) | France (n=673) | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M | SD | CFA loading | SMC | t-value | p | α | AVE | M | SD | CFA loading | SMC | t value | p | α | AVE | ||
| Perceived usefulness (PU) | Food front-of-pack label give (will give) me access to useful food purchase information | 5.540 | 1.140 | 0.771 | 0.555 | 18.479 | *** | 0.924 | 0.771 | 4.994 | 1.329 | 0.807 | 0.599 | 24.992 | *** | 0.924 | 0.756 |
| Food front-of-pack label are (will be) very beneficial to me | 5.330 | 1.307 | 0.921 | 0.773 | 14.020 | *** | 4.782 | 1.369 | 0.893 | 0.714 | 29.382 | *** | |||||
| Using food front-of-pack label improves my food purchase | 5.090 | 1.390 | 0.922 | 0.791 | 13.891 | *** | 4.896 | 1.395 | 0.911 | 0.768 | 30.408 | *** | |||||
| Using food front-of-pack label gives me greater control over my food purchase | 5.260 | 1.374 | 0.862 | 0.704 | 16.949 | *** | 4.848 | 1.430 | 0.863 | 0.691 | 27.792 | *** | |||||
| Perceived ease of use (PEOU) | My interaction with the food front-of-pack label is easy for me to understand | 5.970 | 0.980 | 0.911 | 0.769 | 13.477 | *** | 0.936 | 0.832 | 5.878 | 1.084 | 0.796 | 0.563 | 24.477 | *** | 0.888 | 0.734 |
| Overall, I find the food front-of-pack label easy to use | 6.020 | 0.987 | 0.947 | 0.797 | 9.253 | *** | 5.997 | 1.056 | 0.918 | 0.704 | 29.776 | *** | |||||
| It is easy to learn how to use food front-of-pack label for food purchase | 6.050 | 0.955 | 0.876 | 0.711 | 15.850 | *** | 5.990 | 1.058 | 0.850 | 0.628 | 26.441 | *** | |||||
| Attitude towards using (ATT) | I am positive about the front-of-pack label for food purchase | 5.620 | 1.183 | 0.914 | 0.726 | 14.421 | *** | 0.933 | 0.828 | 5.596 | 1.320 | 0.906 | 0.737 | 30.134 | *** | 0.929 | 0.816 |
| The use of the front-of-pack label for food purchase is a good idea | 5.930 | 1.039 | 0.898 | 0.762 | 15.486 | *** | 5.731 | 1.217 | 0.918 | 0.773 | 30.795 | *** | |||||
| It makes sense to use the front-of-pack label for food purchase | 5.820 | 1.090 | 0.917 | 0.770 | 14.204 | *** | 5.545 | 1.292 | 0.884 | 0.701 | 28.916 | *** | |||||
| Behavioural intention (BI) | I will use the front-of-pack label for food purchase in the future | 5.580 | 1.315 | 0.942 | 0.480 | 5.850 | *** | 0.810 | 0.681 | 5.209 | 1.453 | 0.942 | 0.480 | 0.532 | *** | 0.842 | 0.746 |
| I will recommend using front-of-pack label for food purchase to my friends | 4.790 | 1.597 | 0.736 | 0.480 | 17.952 | *** | 4.579 | 1.584 | 0.736 | 0.480 | 0.532 | *** | |||||
| Trust towards the label (TTL) | This front-of- pack label inspires confidence | 5.240 | 1.159 | 0.875 | 0.344 | 22.223 | *** | 0.739 | 0.586 | 5.231 | 1.135 | 0.863 | 0.399 | 23.086 | *** | 0.774 | 0.640 |
| Food products with front-of-pack labels are reliable and trustworthy | 5.300 | 1.114 | 0.864 | 0.344 | 22.907 | *** | 4.855 | 1.167 | 0.732 | 0.399 | 19.372 | *** | |||||
| Construct(s) | Item(s) | UK ( | France (n=673) | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M | SD | CFA loading | SMC | α | AVE | M | SD | CFA loading | SMC | α | AVE | ||||||
| Perceived usefulness (PU) | Food front-of-pack label give (will give) me access to useful food purchase information | 5.540 | 1.140 | 0.771 | 0.555 | 18.479 | *** | 0.924 | 0.771 | 4.994 | 1.329 | 0.807 | 0.599 | 24.992 | *** | 0.924 | 0.756 |
| Food front-of-pack label are (will be) very beneficial to me | 5.330 | 1.307 | 0.921 | 0.773 | 14.020 | *** | 4.782 | 1.369 | 0.893 | 0.714 | 29.382 | *** | |||||
| Using food front-of-pack label improves my food purchase | 5.090 | 1.390 | 0.922 | 0.791 | 13.891 | *** | 4.896 | 1.395 | 0.911 | 0.768 | 30.408 | *** | |||||
| Using food front-of-pack label gives me greater control over my food purchase | 5.260 | 1.374 | 0.862 | 0.704 | 16.949 | *** | 4.848 | 1.430 | 0.863 | 0.691 | 27.792 | *** | |||||
| Perceived ease of use (PEOU) | My interaction with the food front-of-pack label is easy for me to understand | 5.970 | 0.980 | 0.911 | 0.769 | 13.477 | *** | 0.936 | 0.832 | 5.878 | 1.084 | 0.796 | 0.563 | 24.477 | *** | 0.888 | 0.734 |
| Overall, I find the food front-of-pack label easy to use | 6.020 | 0.987 | 0.947 | 0.797 | 9.253 | *** | 5.997 | 1.056 | 0.918 | 0.704 | 29.776 | *** | |||||
| It is easy to learn how to use food front-of-pack label for food purchase | 6.050 | 0.955 | 0.876 | 0.711 | 15.850 | *** | 5.990 | 1.058 | 0.850 | 0.628 | 26.441 | *** | |||||
| Attitude towards using (ATT) | I am positive about the front-of-pack label for food purchase | 5.620 | 1.183 | 0.914 | 0.726 | 14.421 | *** | 0.933 | 0.828 | 5.596 | 1.320 | 0.906 | 0.737 | 30.134 | *** | 0.929 | 0.816 |
| The use of the front-of-pack label for food purchase is a good idea | 5.930 | 1.039 | 0.898 | 0.762 | 15.486 | *** | 5.731 | 1.217 | 0.918 | 0.773 | 30.795 | *** | |||||
| It makes sense to use the front-of-pack label for food purchase | 5.820 | 1.090 | 0.917 | 0.770 | 14.204 | *** | 5.545 | 1.292 | 0.884 | 0.701 | 28.916 | *** | |||||
| Behavioural intention (BI) | I will use the front-of-pack label for food purchase in the future | 5.580 | 1.315 | 0.942 | 0.480 | 5.850 | *** | 0.810 | 0.681 | 5.209 | 1.453 | 0.942 | 0.480 | 0.532 | *** | 0.842 | 0.746 |
| I will recommend using front-of-pack label for food purchase to my friends | 4.790 | 1.597 | 0.736 | 0.480 | 17.952 | *** | 4.579 | 1.584 | 0.736 | 0.480 | 0.532 | *** | |||||
| Trust towards the label (TTL) | This front-of- pack label inspires confidence | 5.240 | 1.159 | 0.875 | 0.344 | 22.223 | *** | 0.739 | 0.586 | 5.231 | 1.135 | 0.863 | 0.399 | 23.086 | *** | 0.774 | 0.640 |
| Food products with front-of-pack labels are reliable and trustworthy | 5.300 | 1.114 | 0.864 | 0.344 | 22.907 | *** | 4.855 | 1.167 | 0.732 | 0.399 | 19.372 | *** | |||||
Notes:
***p < 0.001; **p < 0.01; *p < 0.05
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