Table 2.

Path coefficients for H1H6

Hypothesized
association
Path coefficienttp
H1: Humanness – satisfaction0.455.71<0.01
H2: Agency – humanness0.152.02<0.05
H3: Emotionality – humanness0.395.95<0.01
H4: Morality – humanness0.334.75<0.01
H5: Agency – morality0.516.83<0.01
H6: Emotionality – morality0.394.39<0.01

or Create an Account

Close Modal
Close Modal