Table 1. Impact of priming on importance... | Emerald Publishing

Table 1.

Impact of priming on importance ratings given to goals post-choice decision (Study 1a)

	Mean score for group
Importance of goal in mind when making a decision	No prime	Textual prime	Pictorial prime	F-test
Price	3.75	3.52	3.15	5.51***
Freshness	4.33	4.14	4.37	1.21
Local origin	3.04	3.20	3.50	2.31*
Health	3.88	3.96	4.25	2.12
Well-being of local farmers	2.59	2.96	3.21	3.93**

	Mean score for group
Importance of goal in mind when making a decision	No prime	Textual prime	Pictorial prime	F-test
Price	3.75	3.52	3.15	5.51***
Freshness	4.33	4.14	4.37	1.21
Local origin	3.04	3.20	3.50	2.31*
Health	3.88	3.96	4.25	2.12
Well-being of local farmers	2.59	2.96	3.21	3.93**

Notes:

*p < 0.1, ** p < 0.05, *** p < 0.01