Table 2. Logistic regression model for... | Emerald Publishing

Table 2.

Logistic regression model for choice of local option (Study 1b)

Variable	Β	SE	Wald	Exp (b)	Sig.
Intercept	−0.255	0.736	0.120	0.775	0.729
Personal norms toward local food	0.431	0.128	11.412	1.538	0.001
Price consciousness	−0.225	0.113	3.945	0.799	0.047
Picture prime	0.618	0.356	3.009	0.539	0.083
Textual prime	0.242	0.385	0.397	1.274	0.529

Variable	Β	SE	Wald	Exp (b)	Sig.
Intercept	−0.255	0.736	0.120	0.775	0.729
Personal norms toward local food	0.431	0.128	11.412	1.538	0.001
Price consciousness	−0.225	0.113	3.945	0.799	0.047
Picture prime	0.618	0.356	3.009	0.539	0.083
Textual prime	0.242	0.385	0.397	1.274	0.529

Note:

Dependent variable = chose local apples option