Descriptive statistics for treatment and control groups based on loyalty card data, available for Croatia only (Study 2)
| Variable | Treatment | Control | p-value for difference |
|---|---|---|---|
| Average weekly expenditure on fruit and vegetables per in previous year (Kuna) | 21.71 | 21.69 | 0.989 |
| Average quantity (kg) of fruit and vegetables bought in previous year (Kg) | 2.838 | 2.753 | 0.700 |
| Number of household members | 1.981 | 1.882 | 0.981 |
| Age (years) | 56.10 | 57.07 | 0.980 |
| Women (% of shoppers) | 67.93 | 68.93 | 0.543 |
| Just affordable segment % of total shoppers) | 16.64 | 17.89 | 0.699 |
| Healthy segment (% of total shoppers) | 4.18 | 4.27 | 0.928 |
| Traditional segment (% of total shoppers) | 16.43 | 14.89 | 0.136 |
| Tasty and high quality segment (% of total shoppers) | 18.86 | 18.04 | 0.451 |
| Variable | Treatment | Control | |
|---|---|---|---|
| Average weekly expenditure on fruit and vegetables per in previous year (Kuna) | 21.71 | 21.69 | 0.989 |
| Average quantity (kg) of fruit and vegetables bought in previous year (Kg) | 2.838 | 2.753 | 0.700 |
| Number of household members | 1.981 | 1.882 | 0.981 |
| Age (years) | 56.10 | 57.07 | 0.980 |
| Women (% of shoppers) | 67.93 | 68.93 | 0.543 |
| Just affordable segment % of total shoppers) | 16.64 | 17.89 | 0.699 |
| Healthy segment (% of total shoppers) | 4.18 | 4.27 | 0.928 |
| Traditional segment (% of total shoppers) | 16.43 | 14.89 | 0.136 |
| Tasty and high quality segment (% of total shoppers) | 18.86 | 18.04 | 0.451 |
Notes:
The p values in the third column are for the test of the hypothesis that the means of continuous variables in the treatment and control groups are the same and relate to Χ2 tests in the case of categorical variables
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