Log odds estimates of the impact of exposure to textual and pictorial primes on probability of selecting local food version (Study 2)
| Group | Textual PoS | Pictorial PoS |
|---|---|---|
| Full sample | 1.319 (0.025) | 1.425 (0.002) |
| Just affordable segment only | 1.774 (0.053) | 2.027 (0.028) |
| Healthy segment only | 1.296 (0.643) | 2.487 (0.043) |
| Fast and practical only | 1.237 (0.458) | 1.281 (0.332) |
| Moderate segment only | 1.538 (0.138) | 1.684 (0.054) |
| Tasty and quality segment only | 1.309 (0.320) | 1.152 (0.563) |
| Group | Textual PoS | Pictorial PoS |
|---|---|---|
| Full sample | 1.319 (0.025) | 1.425 (0.002) |
| Just affordable segment only | 1.774 (0.053) | 2.027 (0.028) |
| Healthy segment only | 1.296 (0.643) | 2.487 (0.043) |
| Fast and practical only | 1.237 (0.458) | 1.281 (0.332) |
| Moderate segment only | 1.538 (0.138) | 1.684 (0.054) |
| Tasty and quality segment only | 1.309 (0.320) | 1.152 (0.563) |
Notes:
The columns report the estimated log odds from the co-efficient n the dummy variables relating to whether the shopper was exposed to the textual or pictorial PoS materials compared against the control of no PoS. The p value for the hypothesis test that the estimated log odds is equal to 1 is reported in parentheses
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