Mean values of planned comparisons, study 1
| Men reacting to female ads | |||
|---|---|---|---|
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | p |
| PI women | 4.92 (1.58) | 3.18 (1.75) | <0.01 |
| Reactance | 3.60 (1.91) | 2.04 (1.47) | <0.01 |
| AdAtt | 2.88 (1.52) | 4.90 (1.63) | <0.01 |
| BAtt | 2.99 (1.67) | 4.61 (1.65) | <0.01 |
| PI | 2.95 (1.88) | 4.38 (1.75) | <0.01 |
| Women reacting to male ads | |||
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | p |
| PI men | 4.20 (1.51) | 3.53 (1.95) | 0.136 |
| Reactance | 4.11 (1.60) | 2.89 (1.68) | <0.01 |
| AdAtt | 2.52 (1.28) | 3.82 (1.89) | <0.01 |
| BAtt | 2.83 (1.25) | 4.00 (1.61) | <0.01 |
| PI | 3.00 (1.78) | 3.34 (1.99) | 0.476 |
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | |
|---|---|---|---|
| PI women | 4.92 (1.58) | 3.18 (1.75) | <0.01 |
| Reactance | 3.60 (1.91) | 2.04 (1.47) | <0.01 |
| AdAtt | 2.88 (1.52) | 4.90 (1.63) | <0.01 |
| BAtt | 2.99 (1.67) | 4.61 (1.65) | <0.01 |
| PI | 2.95 (1.88) | 4.38 (1.75) | <0.01 |
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | |
| PI men | 4.20 (1.51) | 3.53 (1.95) | 0.136 |
| Reactance | 4.11 (1.60) | 2.89 (1.68) | <0.01 |
| AdAtt | 2.52 (1.28) | 3.82 (1.89) | <0.01 |
| BAtt | 2.83 (1.25) | 4.00 (1.61) | <0.01 |
| PI | 3.00 (1.78) | 3.34 (1.99) | 0.476 |
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