Mean values of planned comparisons, study 2
| Men reacting to female ads | |||
|---|---|---|---|
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | p |
| PI women | 4.55 (1.55) | 3.53 (1.38) | <0.01 |
| Reactance | 3.72 (1.80) | 2.96 (1.25) | <0.05 |
| AdAtt | 2.73 (1.60) | 4.27 (1.45) | <0.01 |
| BAtt | 3.47 (1.46) | 4.24 (1.25) | <0.05 |
| PI | 3.48 (1.85) | 2.73 (1.76) | 0.095 |
| Women reacting to male ads | |||
| Variable | Stereotyped | Non-stereotyped | p |
| PI men | 4.76 (1.72) | 3.59 (2.67) | <0.05 |
| Reactance | 3.98 (1.46) | 2.91 (1.65) | <0.01 |
| AdAtt | 3.10 (1.96) | 4.38 (1.91) | <0.01 |
| BAtt | 3.69 (1.90) | 4.42 (1.76) | <0.05 |
| PI | 2.85 (1.89) | 3.15 (1.67) | 0.465 |
| Variable | Stereotyped mean (SD) | Non-stereotyped mean (SD) | |
|---|---|---|---|
| PI women | 4.55 (1.55) | 3.53 (1.38) | <0.01 |
| Reactance | 3.72 (1.80) | 2.96 (1.25) | <0.05 |
| AdAtt | 2.73 (1.60) | 4.27 (1.45) | <0.01 |
| BAtt | 3.47 (1.46) | 4.24 (1.25) | <0.05 |
| PI | 3.48 (1.85) | 2.73 (1.76) | 0.095 |
| Variable | Stereotyped | Non-stereotyped | |
| PI men | 4.76 (1.72) | 3.59 (2.67) | <0.05 |
| Reactance | 3.98 (1.46) | 2.91 (1.65) | <0.01 |
| AdAtt | 3.10 (1.96) | 4.38 (1.91) | <0.01 |
| BAtt | 3.69 (1.90) | 4.42 (1.76) | <0.05 |
| PI | 2.85 (1.89) | 3.15 (1.67) | 0.465 |
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