Table 1.

Complex vs. conventional services

Type of serviceNo. of atomic servicesDependency and rate of technology changeThe interconnectedness of service processesCustomer dynamicsPossibilities for integrating resources and components to the service processService structure (for supply chain and service network)
Complex servicesMultipleStrong/swiftHighHighMultipleDynamic
Conventional servicesFewModerate/slowLowLowFewStable
Sources: Adapted and synthesized by the author from the following: Teece et al. (1997), Andreassen and Lindestad (1998); Yu and Lin (2005), Damanpour et al. (2009); Benedettini and Neely (2012) 

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