Table 1. Variable descriptions Generic... | Emerald Publishing

Table 1.

Variable descriptions

Generic TCV values	FDA-specific values	Operational description
Functional value	Price	The value for money and benefits that FDA users perceive they derive by ordering food that is reasonably priced
	Health consciousness	The concerns that reduce health-conscious consumers’ health value if they perceive that food ordered from FDAs is not healthy
	Food-safety concern	The erosion of quality value due to concerns about the safety of food ordered from FDAs
Social value	Prestige	The boost in self-image that consumers derive in their social settings by ordering food from FDAs
Conditional value	Affordances	The features, advantages, or merits that drive value derived by consumers when they order food from FDAs, which include certain conditions, such as listing of preferred restaurants, that may enhance consumption value derived from FDA use
Epistemic value	Visibility	The feeling of curiosity and novelty incited by seeing others use FDAs, which can increase the value derived from using FDAs

Generic TCV values	FDA-specific values	Operational description
Functional value	Price	The value for money and benefits that FDA users perceive they derive by ordering food that is reasonably priced
	Health consciousness	The concerns that reduce health-conscious consumers’ health value if they perceive that food ordered from FDAs is not healthy
	Food-safety concern	The erosion of quality value due to concerns about the safety of food ordered from FDAs
Social value	Prestige	The boost in self-image that consumers derive in their social settings by ordering food from FDAs
Conditional value	Affordances	The features, advantages, or merits that drive value derived by consumers when they order food from FDAs, which include certain conditions, such as listing of preferred restaurants, that may enhance consumption value derived from FDA use
Epistemic value	Visibility	The feeling of curiosity and novelty incited by seeing others use FDAs, which can increase the value derived from using FDAs