Results of confirmatory factory analysis
| Study measures | Measurement items | Standardized factor loadings |
|---|---|---|
| Price (FV)a | FDAs maintain a high level of benefits | 0.59 |
| FDAs charge a reasonable price | 0.77 | |
| FDAs offer good value for money | 0.82 | |
| Health Consciousness (HC) (Gould, 1988) | I reflect about my health a lot | 0.79 |
| I’m very self-conscious about my health | 0.80 | |
| I’m alert to changes in my health | 0.84 | |
| I’m usually aware of my health | 0.86 | |
| I take responsibility for the state of my health | 0.87 | |
| Food-Safety Concern (FSC)a | The quality and safety of food nowadays concerns me | 0.79 |
| I’m very particular about the quality and safety of food which I intend to consume | 0.85 | |
| Prestige Value (PrV)a | Using FDAs enhances my self-image to others | 0.85 |
| The use of FDAs helps me to gain social approval | 0.85 | |
| The use of FDAs helps to make a positive impression on other people | 0.86 | |
| The use of FDAs changed the way that I am perceived by others | 0.86 | |
| The use of FDAs helps me to stand out among my peers | 0.89 | |
| After using FDAs, I feel like a smarter person | 0.83 | |
| After using FDAs, I feel like I made a personal contribution to advancing the role of technology in human life | 0.63 | |
| Affordances Value (AV)a | I would use FDAs more often if they reduced the delivery charges | 0.77 |
| I would use FDAs more often if they offered free delivery | 0.81 | |
| I would use FDAs more often if better promotional incentives were offered | 0.78 | |
| I would use FDAs more often if they reduced the delivery time | 0.68 | |
| I would use FDAs more often if more restaurants of my preference joined these platforms | 0.66 | |
| Visibility (VIS) (Johnson et al., 2018) | I have seen advertisements about FDAs | 0.71 |
| It is common to find people who use FDAs | 0.76 | |
| I have seen others availing the benefits of FDAs | 0.77 | |
| All my friends are using FDAs | 0.83 | |
| Purchase Intentions (PI) (Johnson et al., 2018) | I’d be happy to use FDAs | 0.82 |
| I plan to use FDAs in the future | 0.76 | |
| I intend to use FDAs soon | 0.76 | |
| I would like to reuse FDAs | 0.83 |
| Study measures | Measurement items | Standardized factor loadings |
|---|---|---|
| Price (FV) | FDAs maintain a high level of benefits | 0.59 |
| FDAs charge a reasonable price | 0.77 | |
| FDAs offer good value for money | 0.82 | |
| Health Consciousness (HC) | I reflect about my health a lot | 0.79 |
| I’m very self-conscious about my health | 0.80 | |
| I’m alert to changes in my health | 0.84 | |
| I’m usually aware of my health | 0.86 | |
| I take responsibility for the state of my health | 0.87 | |
| Food-Safety Concern (FSC) | The quality and safety of food nowadays concerns me | 0.79 |
| I’m very particular about the quality and safety of food which I intend to consume | 0.85 | |
| Prestige Value (PrV) | Using FDAs enhances my self-image to others | 0.85 |
| The use of FDAs helps me to gain social approval | 0.85 | |
| The use of FDAs helps to make a positive impression on other people | 0.86 | |
| The use of FDAs changed the way that I am perceived by others | 0.86 | |
| The use of FDAs helps me to stand out among my peers | 0.89 | |
| After using FDAs, I feel like a smarter person | 0.83 | |
| After using FDAs, I feel like I made a personal contribution to advancing the role of technology in human life | 0.63 | |
| Affordances Value (AV) | I would use FDAs more often if they reduced the delivery charges | 0.77 |
| I would use FDAs more often if they offered free delivery | 0.81 | |
| I would use FDAs more often if better promotional incentives were offered | 0.78 | |
| I would use FDAs more often if they reduced the delivery time | 0.68 | |
| I would use FDAs more often if more restaurants of my preference joined these platforms | 0.66 | |
| Visibility (VIS) | I have seen advertisements about FDAs | 0.71 |
| It is common to find people who use FDAs | 0.76 | |
| I have seen others availing the benefits of FDAs | 0.77 | |
| All my friends are using FDAs | 0.83 | |
| Purchase Intentions (PI) | I’d be happy to use FDAs | 0.82 |
| I plan to use FDAs in the future | 0.76 | |
| I intend to use FDAs soon | 0.76 | |
| I would like to reuse FDAs | 0.83 |
Note:
Measures developed based on the qualitative study
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