Table I. Demographic features of...

Table I.

Demographic features of respondents, normality and multi-collinearity test

S/N	Characteristics	Indicators	Frequency	(%)
1	Hotel rating	1 Star	38	36.2
		2 Star	46	43.8
		3 Star	14	13.3
		4 Star	5	4.8
		5 Star	2	1.9
		Total	105	100
2	Department	Marketing	63	60.5
		Housekeeping	34	31.9
		Finance	8	7.6
		Total	105	100
3	Length of working with hotel	Less than a year	43	41
		1-5 years	24	22.8
		6-10 years	22	21
		More than 10 years	16	15.2
		Total	105	100
4	Employee size	Less than 25	33	31.4
		25-50	72	68.6
		Total	105	100
5	Normality test for variables	Constructs	Skewness	Kurtosis
		Positioning	−0.304	−0.805
		Market orientation	−0.524	0.109
		Competitor intensity	−0.624	−0.500
		Market turbulence	−0.468	−0.453
		Hotel performance	−0.340	−0.831
6	Multicollinearity statistics	Constructs	Tolerance	VIF
		Positioning	0.129	7.734
		Market orientation	0.223	4.487
		Competitor intensity	0.404	2.474
		Market turbulence	0.438	2.286

S/N	Characteristics	Indicators	Frequency	(%)
1	Hotel rating	1 Star	38	36.2
		2 Star	46	43.8
		3 Star	14	13.3
		4 Star	5	4.8
		5 Star	2	1.9
		Total	105	100
2	Department	Marketing	63	60.5
		Housekeeping	34	31.9
		Finance	8	7.6
		Total	105	100
3	Length of working with hotel	Less than a year	43	41
		1-5 years	24	22.8
		6-10 years	22	21
		More than 10 years	16	15.2
		Total	105	100
4	Employee size	Less than 25	33	31.4
		25-50	72	68.6
		Total	105	100
5	Normality test for variables	Constructs	Skewness	Kurtosis
		Positioning	−0.304	−0.805
		Market orientation	−0.524	0.109
		Competitor intensity	−0.624	−0.500
		Market turbulence	−0.468	−0.453
		Hotel performance	−0.340	−0.831
6	Multicollinearity statistics	Constructs	Tolerance	VIF
		Positioning	0.129	7.734
		Market orientation	0.223	4.487
		Competitor intensity	0.404	2.474
		Market turbulence	0.438	2.286

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