Total variance explained
| Component | Initial eigenvalues | Extraction sums of squared loadings | Rotation sums of squared loadings | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Total | (%) of variance | Cumulative (%) | Total | (%) of variance | Cumulative (%) | Total | (%) of variance | Cumulative (%) | |
| Market orientation | |||||||||
| 1 | 3.876 | 35.237 | 35.237 | 3.876 | 35.237 | 35.237 | 2.933 | 26.660 | 26.660 |
| 2 | 1.582 | 14.380 | 49.618 | 1.582 | 14.380 | 49.618 | 1.929 | 17.534 | 44.194 |
| 3 | 1.254 | 11.398 | 61.015 | 1.254 | 11.398 | 61.015 | 1.850 | 16.822 | 61.015 |
| 11 | 0.270 | 2.455 | 100.000 | ||||||
| Positioning | |||||||||
| 1 | 5.593 | 31.070 | 31.070 | 5.593 | 31.070 | 31.070 | 3.038 | 16.877 | 16.877 |
| 2 | 2.018 | 11.213 | 42.283 | 2.018 | 11.213 | 42.283 | 2.789 | 15.493 | 32.370 |
| 3 | 1.767 | 9.816 | 52.100 | 1.767 | 9.816 | 52.100 | 2.441 | 13.563 | 45.933 |
| 4 | 1.304 | 7.244 | 59.343 | 1.304 | 7.244 | 59.343 | 1.679 | 9.330 | 55.263 |
| 5 | 1.160 | 6.445 | 65.788 | 1.160 | 6.445 | 65.788 | 1.647 | 9.150 | 64.412 |
| 6 | 1.007 | 5.592 | 71.380 | 1.007 | 5.592 | 71.380 | 1.254 | 6.967 | 71.380 |
| 18 | 0.148 | 0.820 | 100.000 | ||||||
| Performance | |||||||||
| 1 | 2.957 | 49.287 | 49.287 | 2.957 | 49.287 | 49.287 | 2.091 | 34.851 | 34.851 |
| 2 | 1.079 | 17.989 | 67.275 | 1.079 | 17.989 | 67.275 | 1.945 | 32.424 | 67.275 |
| 6 | .323 | 5.379 | 100.000 | ||||||
| Extraction Method: Principal component analysis | |||||||||
| Component | Initial eigenvalues | Extraction sums of squared loadings | Rotation sums of squared loadings | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Total | (%) of variance | Cumulative (%) | Total | (%) of variance | Cumulative (%) | Total | (%) of variance | Cumulative (%) | |
| 1 | 3.876 | 35.237 | 35.237 | 3.876 | 35.237 | 35.237 | 2.933 | 26.660 | 26.660 |
| 2 | 1.582 | 14.380 | 49.618 | 1.582 | 14.380 | 49.618 | 1.929 | 17.534 | 44.194 |
| 3 | 1.254 | 11.398 | 61.015 | 1.254 | 11.398 | 61.015 | 1.850 | 16.822 | 61.015 |
| 11 | 0.270 | 2.455 | 100.000 | ||||||
| 1 | 5.593 | 31.070 | 31.070 | 5.593 | 31.070 | 31.070 | 3.038 | 16.877 | 16.877 |
| 2 | 2.018 | 11.213 | 42.283 | 2.018 | 11.213 | 42.283 | 2.789 | 15.493 | 32.370 |
| 3 | 1.767 | 9.816 | 52.100 | 1.767 | 9.816 | 52.100 | 2.441 | 13.563 | 45.933 |
| 4 | 1.304 | 7.244 | 59.343 | 1.304 | 7.244 | 59.343 | 1.679 | 9.330 | 55.263 |
| 5 | 1.160 | 6.445 | 65.788 | 1.160 | 6.445 | 65.788 | 1.647 | 9.150 | 64.412 |
| 6 | 1.007 | 5.592 | 71.380 | 1.007 | 5.592 | 71.380 | 1.254 | 6.967 | 71.380 |
| 18 | 0.148 | 0.820 | 100.000 | ||||||
| 1 | 2.957 | 49.287 | 49.287 | 2.957 | 49.287 | 49.287 | 2.091 | 34.851 | 34.851 |
| 2 | 1.079 | 17.989 | 67.275 | 1.079 | 17.989 | 67.275 | 1.945 | 32.424 | 67.275 |
| 6 | .323 | 5.379 | 100.000 | ||||||
| Extraction Method: Principal component analysis | |||||||||
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.